Blogs

Technology and innovation are impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and WiFi for shopping malls to virtual reality and interactive apps, the possibilities are endless for stores looking to embrace new technologies.

We’re delighted to officially unveil our brand-new LogicFlow feature which allows marketing teams to take customer engagement to a whole new level. It’s a simple to use drag and drop builder, that lets you set up complex, multi-staged marketing campaigns within minutes. With this enhanced feature, you can trigger an…

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling…

Nowadays, WiFi is more than just a convenient way to connect to the internet – it’s an essential tool that we use to remain productive, efficient, and connected.  With the rise of advanced wearable tech, smart appliances/machinery, and other WiFi-enabled devices, easy-access WiFi has become a staple, and we’ve dramatically…

After much anticipation, we are delighted to unveil our brand new free license product, which will help us turn even more of the world Purple. Purple Free is a cutting-edge product with market leading capabilities, without any of the fees charged by leading Utility WiFi providers. As of Monday 3rd…

Here at Purple, we have a reputation for breaking new ground. We were the first mover in our market, delivering a unique WiFi and analytics solution to business and venues around the world that provides them with customer insights and marketing tools for real world spaces. Tomorrow, Tuesday March 28th,…

As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the…

Following our  Micro Surveys feature release, we are pleased to announce that we have integrated another new feature into the Purple Portal – say hello to the Salesforce Connector! The Salesforce Connector allows you to match your Portal visitor records against your Salesforce data, giving you an enhanced understanding of who…

Here at Purple, we are passionate about providing equal opportunities to those we work with, as well as those who wish to join us. In fact, the leadership team at Purple is made up of equal parts men and women, and each individual’s talents and strengths have been integral to our…

Intelligent spaces company, Purple, announces today that it is part of a team that has won a contract to design and implement a data-led smart transportation platform for the Greater Manchester City Region. Purple is teaming up with Cisco, the worldwide technology leader, and a number of other technology innovation…

According to information conducted by Elliot’s agency, millennials now make up the largest social demographic of the UK. They love to eat out regularly, with over half of them doing so at least once a week and a third at least three times a week. A third of millennials also…

Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure…

Following the success of last year’s event, Purple’s development team is once again set to help school children in Greater Manchester develop their coding and programming skills at the 2017 Tameside Hackathon. The Tameside Hackathon, which kicks off today, gives children aged 12 to 18 years-old the chance to get…

A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal data from the European Union to the US. EU data protection law tries to ensure that the same strict rules…

Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of  Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft,…