Blogs
Category: WiFi Technology
Instantly connect your Purple data with Microsoft Dynamics
Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers a modern approach to business applications, helping businesses unify data and relationships, build intelligence into decision making, and achieve better results. The new…
Purple partner, Smarter WiFi, launch new website to improve the customer journey
Managed WiFi solutions provider, Smarter WiFi, have launched a new website to improve the customer experience and drive business growth. Smarter WiFi have refreshed the look and feel of their website and introduced a number of new and exciting features to further improve the customer experience. Improved landing pages, a…
McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics
McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…
PizzaExpress report a spike in app downloads following the installation of WiFi analytics
PizzaExpress have partnered with Redcentric and Purple to deliver a free, fast and secure guest WiFi network in 470+ restaurants across the UK and Northern Ireland. The new infrastructure, equipped with WiFi analytics, is part of a phase of digital transformation, aimed at enhancing the dining experience. In January 2017,…
Opin Kerfi join Purple’s global partner network
Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The…
Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool
In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior,…
Airport digitalization: has the passenger experience improved enough?
Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the…
Purple and Better Ad Network are serving disruptive technologies in hospitality in Chicago
Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global…
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses. The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services – ensuring their…
Shifting retail’s focus from e-commerce to an inclusive Customer Algorithm
E-commerce took off in the early 2000’s and created a buzz around 24-hour shopping, but it’s also heavily skewed retail marketing to rely on online insights to generate sales. In 2018, this focus is making a colossal shift back to a more balanced, in-depth ratio of offline to online consumer…
Why brick and mortar stores are key to world domination
You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new retail’ strategy – one that aims to merge the online and offline worlds of data capture. It’s all about combining data from multiple…
Register your 1:1 with Purple at HITEC Amsterdam 2018
Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should…
Purple appoints new Director of Sales – US and Canada
Global WiFi analytics provider, Purple, has named Amy Horowitz as their new Director of Sales – US and Canada. The appointment comes shortly after Purple announced a whirlwind 2017. During this time the company demonstrated a 367.2% increase in revenue compared to the previous year in America alone. Horowitz has…
Purple takes home the Judges’ Award for International Success at Northern Tech Awards
Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The Hub in Edinburgh, recognized key players in the region’s digital sector and celebrated the fastest growing and most promising technology…
How our end users have absolute control over their data
End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there…