Blogs

Category: WiFi Technology

Transforming the fan experience: What if Amazon FC was real?

Increasing the number of times a fan visits your venue has a direct and measurable impact on revenue; as does extending the duration of their visit. To do this, stadiums need to have a clear understanding of who each of their visitors are and how they behave when they are in the venue. However, with…

Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying data management, data access and…

Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement through a hyper-personalized experience. Purple’s…

Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we haven’t had to wait long…

We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating with MailChimp, we are removing…

In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning and Designing, Network Consulting), Infrastructure…

Purple Rain WiFi umbrella

10,000 people considered a WiFi enabled umbrella you couldn’t use in the rain just to stay connected to WiFi. Purple Rain was a phantom product introduced by the global leader of WiFi analytics, Purple, as part of a Black Friday experiment last November. The not really patented Connected Canopy – or “Connopy” technology as it…

Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces. NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they have an impressive customer base…

Purple retail WiFi

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving into the day. Retail market…

Marketing trends 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns…

the Miami Heat drives to the basket against the Chicago Bulls

The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of their team. And a team…

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