Category: WiFi Technology
The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh Holdings Sdn Bhd across their…
Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving into the day. Retail market…
In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns…
One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the same number of shoppers online…
The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of their team. And a team…
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf store may have bought themselves…
Technology and the internet has transformed the hotel booking and travel experience. Digital channels have influenced an era of customer experience where direct engagement and personalised marketing are the new norm, and interacting with guests before check-in is an expectation, not a courtesy. The number of international travellers to the UK grew 7% in June…
Armadale Castle, Gardens and Museum of the Isles, is acquiring detailed profiles about those who visit the 20,000-acre Highland estate thanks to a WiFi and analytics solution delivered by Purple, the intelligent spaces company, and 3DK. The 5-star visitor attraction, located in South Skye, Scotland, previously had a basic open WiFi network but had no…
Purple, the intelligent spaces company, and Rapier Systems are delivering high speed WiFi and content filtering to visitors and residents of Kirkcaldy town centre. As a result, the town has seen a growth in traffic on the WiFi network and a 208% increase in social media engagement. In early 2016, Rapier Systems reached out to…
Technology company, Ibermática, has enriched its portfolio of solutions in the area of marketing and analytics by signing a certified partnership agreement with Purple, the intelligent spaces company. Headquartered in San Sebastián, Spain, Ibermática is a global IT services company that has numerous offices located across Europe, the U.S. and South America. The company works…
In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward two years and it looks like this will soon come to fruition as all GP practices will have free WiFi for patients, visitors and staff by the…
Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in exchange for free WiFi. And we aren’t just talking about a few hundred unfortunate individuals. Over 22,000 people have openly agreed to carry out 1,000 hours of community…
Inverness, the largest city in the Scottish Highlands, has seen over 17,000 people access its free city centre WiFi in just 6 months following a collaboration between The Highland Council, Purple and Rapier Systems. The Highland Council sought a WiFi solution that would allow them to identify who visits the city and gain a way…
We’re constantly looking at ways to meet the demands of our customers, and following a number of requests and queries about Purple’s ability to integrate with Salesforce we took action. Back in March we officially unveiled our Salesforce Connector, which allows you to match your portal visitor records against your Salesforce data, giving you an…
Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital advertisements, to virtual reality and interactive apps, the possibilities are endless for stores and shopping malls looking to embrace new technologies. But what are the opinions of those individuals who…
Purple, the intelligent spaces company, has unveiled its latest partnership with TitanHQ, who is providing secure Wi-Fi content filtering to both new and existing customers worldwide. By partnering with TitanHQ, customers who have opted to include content filtering in their WiFi and analytics package from Purple will have complete peace of mind that over 60,000…
