Blogs

Category: WiFi Technology

How to increase customer footfall
Posted on | Updated on

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking…

Read more
New ways to capture customer data
Posted on | Updated on

How to capture customer data

The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked…

Read more
Tracking customer footfall
Posted on | Updated on

Tracking customer footfall: How can I track customer footfall?

Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?

Read more
How to increase app downloads with WiFi analytics|How to increase app downloads
Posted on | Updated on

How to increase app downloads

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

Read more
Top five technologies to watch in 2019
Posted on | Updated on

Top five technologies to watch in 2019

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual…

Read more
Six ways to hyper-personalize
Posted on | Updated on

Break through the noise: Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…

Read more
Black-friday closing the gap between online and offline data
Posted on | Updated on

Closing the gap between your online and offline customer data

Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline…

Read more
Posted on | Updated on

From measurement to action: using customer surveys to improve customer experience

When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business.   Start with your mission Most successful business models…

Read more
Purple TripAdvisor Connector 2|Purples-TripAdvisor-Connector Infographic|Purple's TripAdvisor Connector Infographic
Posted on | Updated on

How online reviews became so influential

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before…

Read more
Purple careers - apprenticeships|
Posted on | Updated on

Purple providing future careers

One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not only do we continually look for new ways to improve our solution and the end-to-end customer experience, we also look to develop our…

Read more
Microsoft Dynamics integrator
Posted on | Updated on

Instantly connect your Purple data with Microsoft Dynamics

Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers a modern approach to business applications, helping businesses unify data and relationships, build intelligence into decision making, and achieve better results. The new…

Read more
Purple partners
Posted on | Updated on

Purple partner, Smarter WiFi, launch new website to improve the customer journey

Managed WiFi solutions provider, Smarter WiFi, have launched a new website to improve the customer experience and drive business growth. Smarter WiFi have refreshed the look and feel of their website and introduced a number of new and exciting features to further improve the customer experience. Improved landing pages, a…

Read more
McDonalds record a spike in app downloads
Posted on | Updated on

McDonald’s record a sharp increase in app downloads following the installation of WiFi analytics

McDonald’s Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants locations across Belgium. The infrastructure, equipped with Purple’s WiFi analytics solution, is part of a large phase of digital transformation aimed at enhancing the dining experience.…

Read more
PizzaExpress report a spike in app downloads following the installation of WiFi analytics
Posted on | Updated on

PizzaExpress report a spike in app downloads following the installation of WiFi analytics

PizzaExpress have partnered with Redcentric and Purple to deliver a free, fast and secure guest WiFi network in 470+ restaurants across the UK and Northern Ireland. The new infrastructure, equipped with WiFi analytics, is part of a phase of digital transformation, aimed at enhancing the dining experience. In January 2017,…

Read more
Opin Kerfi join Purple's global network of partners
Posted on | Updated on

Opin Kerfi join Purple’s global partner network

Purple has formed a new technology partnership with Opin Kerfi, leading IT solutions and service partner, to provide businesses with in-depth data and analytics around their customers and physical spaces. Opin Kerfi specialize in many fields of IT including hardware, infrastructure, networks, communications solutions, office solutions and software development. The…

Read more
© 2024 Purple. All Rights Reserved.