Blogs

Category: WiFi Technology

Marketing trends 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how to improve on the campaigns…

the Miami Heat drives to the basket against the Chicago Bulls

The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of their team. And a team…

Armadale Castle, Gardens and Museum of the Isles, is acquiring detailed profiles about those who visit the 20,000-acre Highland estate thanks to a WiFi and analytics solution delivered by Purple, the intelligent spaces company, and 3DK. The 5-star visitor attraction, located in South Skye, Scotland, previously had a basic open WiFi network but had no…

Technology company, Ibermática, has enriched its portfolio of solutions in the area of marketing and analytics by signing a certified partnership agreement with Purple, the intelligent spaces company. Headquartered in San Sebastián, Spain, Ibermática is a global IT services company that has numerous offices located across Europe, the U.S. and South America. The company works…

In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward two years and it looks like this will soon come to fruition as all GP practices will have free WiFi for patients, visitors and staff by the…

Cleaning festival loos, hugging stray cats and dogs, and scraping chewing gum off the streets are just some of the uninviting tasks people have agreed to in exchange for free WiFi. And we aren’t just talking about a few hundred unfortunate individuals. Over 22,000 people have openly agreed to carry out 1,000 hours of community…

Inverness, the largest city in the Scottish Highlands, has seen over 17,000 people access its free city centre WiFi in just 6 months following a collaboration between The Highland Council, Purple and Rapier Systems. The Highland Council sought a WiFi solution that would allow them to identify who visits the city and gain a way…

Purple’s Salesforce Connector – 4 key perks

We’re constantly looking at ways to meet the demands of our customers, and following a number of requests and queries about Purple’s ability to integrate with Salesforce we took action. Back in March we officially unveiled our Salesforce Connector, which allows you to match your portal visitor records against your Salesforce data, giving you an…

Why shopping malls should be at the front of the queue for WiFi analytics

Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital advertisements, to virtual reality and interactive apps, the possibilities are endless for stores and shopping malls looking to embrace new technologies. But what are the opinions of those individuals who…

Purple partners with TitanHQ to provide secure Wi-Fi content filtering

Purple, the intelligent spaces company, has unveiled its latest partnership with TitanHQ, who is providing secure Wi-Fi content filtering to both new and existing customers worldwide. By partnering with TitanHQ, customers who have opted to include content filtering in their WiFi and analytics package from Purple will have complete peace of mind that over 60,000…

Why big data doesn’t need to be a big issue

Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling that those organisations that fail…

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