Blogs

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How wayfinding technology could reduce average waiting times and wasted spend in the NHS

Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you’re sure you’ve just been 3 minutes ago and the signage is never very clear.  All of this leads to a daunting experience for any patient entering an unfamiliar hospital, and with the increase…

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2020 Business Goals – Why you should stop using SMART objectives

Let’s start this blog where most resolution blogs do, the high percentage of people who fail with achieving their resolution goals. Yes, 80% of people may fail when striving for high targets and repeatedly obnoxious, year on year expectations. Is that because the goals are too far out of reach,…

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5 ways to better engage with your customers

As a business owner, professional or marketer you understand the importance of engaging with your target audience and customers.

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Top 5 Data Management Trends for 2020

Collecting data is something most modern businesses do without much thought. Utilizing the power of this data is only possible when using the latest data management tools and technology. Studies show that nearly 75 percent of the data companies collect goes unused. Instead of wasting this valuable data, you need…

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How to get more customer reviews using Purple

Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers…

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December: Features, reports and enhancements within the Purple platform

Here’s a summary of the features and updates we have been working on and showcasing throughout December. MicroSurvey node in LogicFlow Using the Microsurvey node available in LogicFlow, users can present a specific Microsurvey to visitors during the access journey based on demographic criteria. For example, a user can display…

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Must have christmas gifts for technology lovers 2019

Love it or loathe it, Christmas is literally around the corner (again, yes I know!) and if you’re like me and left it until the last minute, it’s probably time to rush around like a madman looking for presents and as a lover of both Christmas and technology, I find…

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WiFi data is improving commercial performance in physical venues

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics…

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Patterson joins tech firm as non-exec Director Acquisition of Mr Patterson is major coup for fast-growth enterprise Purple develop innovative WiFi platforms and analytics
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Purple WiFi secure services of former BT Chief Executive, Gavin Patterson

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways…

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What is Cached Data?

Cached data, you’ve definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means.  About cached data  How does cached data work?…

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Introducing Purple’s managed service

We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed service offering as part of our existing professional services. Introducing Purple’s managed service Purple’s managed service is a new offering…

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Purple announces exciting BT partnership

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi…

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Infographic – 5 reasons you should be utilizing WiFi marketing

Discover 5 compelling reasons to use WiFi marketing. Watch your business flourish through personalized customer experiences and insights.

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Top 5 Technology Trends To Watch In 2020

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it…

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Indoor GPS Navigation
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Wayfinding Technology – What is it?

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on…

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