Blogs

Category: WiFi Technology

Tracking customer footfall
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How to increase customer engagement using WiFi analytics

Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…

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Purple WiFi location heatmap|Sensor networks data communications sub urban model|Path loss model
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Transforming presence data into actionable location data

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…

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Advanced WiFi gives retail stores a competitive advantage
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Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…

It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…

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How long do you spend reading T&Cs
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How long do you spend reading T&Cs?

Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…

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Restaurants of the future - busy restaurant
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Restaurants of the future

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…

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WiFi analytics features|WiFi Analytics splashpage
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What is WiFi analytics and why is it important for your business?

In this blog, we cover what is WiFi Analytics, WiFi analytics data, WiFi analytics for business, and why it is such a necessity for venues.

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Methods of capturing customer data and information
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Methods of capturing customer data: What is the best way to capture customer data in-store?

Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.

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How much does a CRM record cost and how good is it?|Cost per lead (per industry)|Cost per lead (per channel)|Google benchmarks - average click through rate|Percentage of visitors connecting to WiFi across industries|
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How much does a CRM record cost and how good is it?

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

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New Purple platform - WiFi analytics
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Analytics overload – getting to the why?

In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…

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Purple’s ‘Year of the Partner’ – what does it mean?
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Purple’s ‘Year of the Partner’ – what does it mean?

2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…

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Parque Arauco improve the in-store experience with WiFi analytics
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Parque Arauco improve the in-store experience with WiFi analytics

Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…

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Identifying customers with WiFi analytics
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Knock knock, who’s there?

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…

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Farmacorp Digital partner with Purple WiFi
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Farmacorp sign WiFi analytics and engagement renewal with Purple

Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with…

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Leading real estate company partner with Purple and Coverage Points
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Leading real estate company partner with Purple and Coverage Points

Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both…

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Enterprise data management for physical spaces
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Enterprise data management for physical spaces

Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming…

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