Blogs
Category: WiFi Technology
Improve your guest WiFi access journey with social login
Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to your guest WiFi network. Simply speaking, social login takes all the effort out of signing into…
How to increase customer engagement using WiFi analytics
Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…
Transforming presence data into actionable location data
Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…
It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…
How long do you spend reading T&Cs?
Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…
Restaurants of the future
The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from…
What is WiFi analytics and why is it important for your business?
In this blog, we cover what is WiFi Analytics, WiFi analytics data, WiFi analytics for business, and why it is such a necessity for venues.
Methods of capturing customer data: What is the best way to capture customer data in-store?
Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.
How much does a CRM record cost and how good is it?
For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…
Analytics overload – getting to the why?
In January we launched our new analytics platform, and if I am being totally honest we were probably stretching the use of the word ‘analytics’ prior to this. The reality was that we had a great reporting platform, but that was it. If you’ve been a customer or partner of…
Purple’s ‘Year of the Partner’ – what does it mean?
2019 is a critical year for Purple and an essential part of our success will come from our global community of over 2,000 partners. Ranging from global service providers to micro IT integrators in small countries, Purple has built a powerful and growing army of re-sellers to work with. The…
Parque Arauco improve the in-store experience with WiFi analytics
Parque Arauco, one of the largest shopping mall operators in South America, have partnered with Purple to install an advanced guest WiFi network in a number of shopping centers across Chile, Peru and Columbia. The new network allows Parque Arauco to deliver an exceptional guest WiFi experience with custom splash…
Knock knock, who’s there?
John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend…
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia’s largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple. The WiFi solution, which is present in over 60 pharmacy’s across Bolivia – soon to be 130+ following scheduled expansion – offers customers a secure, high-speed guest WiFi connection with…
Leading real estate company partner with Purple and Coverage Points
Leading commercial real estate company, Alandalus Property, have partnered with Coverage Points and Purple to install an advanced WiFi network at two of their popular shopping destinations in Saudi Arabia. The 3-year deal will see Alandalus Property fund the provision of a Purple-powered guest WiFi and analytics solution at both…