Purple, the intelligent spaces company, has today announced that CAE, a long-standing partner, is now certified and set to secure new contracts with brands and venues worldwide.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand the use of their physical spaces. Through the process of creating ‘Intelligent Spaces’, Purple can help businesses around the world learn more about their location and customer base, and help them to take action.

CAE, headquartered in Watford, Hertfordshire, is a leading technology services company committed to delivering outstanding connectivity and network solutions to business in all sectors. As a Cisco Gold Partner and a Meraki Top-Tier Partner, the business felt it logical to become a fully Certified Purple Partner having already sold its WiFi and analytics solution to a number of leading brands located across the UK, Europe, Asia, Australia and the U.S.

Commenting on the strengthened partnership, Justin Harling of CAE Technology, said: “To provide the best possible solutions to our customers it is essential that we work with the best possible partners. In the two years we have been working with Purple they have become a reliable and trusted supplier and becoming a fully Certified Partner is the natural progression in our relationship.

As a Purple Certified Partner, CAE UK will be able to expand its provision of integrated wireless connectivity solutions across our entire client base as well as unlocking new opportunities in emerging sectors. Our colleague, Tom Blackburn, has worked particularly hard to bring this certification to its successful completion and I am confident that Purple will continue to be a valued partner for many years.” concluded Harling.

By becoming a Certified Purple Partner, CAE will have access to unlimited online training, technical support and NRF licences, which will ensure the business delivers a premium service to every customer using Purple’s solution. The company will also get preferential lead allocation, giving them access to an array of fresh opportunities in the marketplace.

Customers of CAE and Purple are able to legally capture valuable data about those individuals accessing the WiFi at their venues, including the person’s name, age, gender, email and interests. The solution also lets brands gain insights into visitor behaviour, dwell time, traffic flow and frequency of visits, which can then be used by marketing teams and business owners to improve marketing output, customer engagement and increase ROI.

Gavin Wheeldon, CEO of Purple, said: “I’m delighted that CAE is now a Purple Certified Partner. We have worked with the firm for a number of years and the team has secured contracts with some fantastic brands, particularly in the leisure and hospitality sectors. I’m positive that this next stage of our partnership will cultivate exciting new opportunities and see the company’s revenue from Purple’s solution grow.”