Only 34% of passengers were satisfied with their airport experience
57% fear missing boarding the plane and consequently get to the gate very early
Only 21% of a traveler's time is spent in commercial areas
What does wayfinding look like in an airport?
Increase non-aeronautical revenue
Passengers who cannot find their way around the airport will often get to their gate early so they don't miss their flight. But they then end up missing out on spending time in commercial areas of the airport. With wayfinding, you can guide passengers around the airport, showing them retail, food, and drink outlets, including those closest to their gate, to maximize their time.
Get travelers where they want to go
Travelers that do not fly frequently often spend a lot of time trying to navigate the airport. With a digital wayfinding solution, even passengers that do not fly frequently can navigate quickly and easily through the airport.
Maximize passenger satisfaction
Passengers that can navigate around successfully, with the ability to find their gate, restroom facilities or retail areas are more satisfied with their terminal experience. With web wayfinding, flyers can plan a route around the airport, to get the most out of their visit.
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