Web Wayfinding for Airports

We work with airports to increase non-aeronautical revenue, improve traveler experience and get passengers where they need to be on time

Improve passengers' experience
Maximize non-aeronautical revenue and profits
Get travelers where they need to be, when they need to be there
Provide information for passengers every step of the journey
Computer screen displaying code and data visualization.
manchester airports group logo.svg
brussels south charleroi airport
ags airports
burlington airport

Satisfaction

Only 34% of passengers were satisfied with their airport experience

34%

Anxiety

57% fear missing boarding the plane and consequently get to the gate very early

57%

Commercial

Only 21% of a traveler's time is spent in commercial areas

21%

What does wayfinding look like in an airport?

Interactive airport terminal map displaying gates B8-B11.
Indoor airport map showing route to security screening.
Indoor navigation screen with route to Souvenirs 4U.
Indoor map showing pharmacy location at airport.
Interactive airport terminal map displaying gates B8-B11.
Indoor airport map showing route to security screening.
Indoor navigation screen with route to Souvenirs 4U.
Indoor map showing pharmacy location at airport.
mobile-frame
Smartphone screen displaying navigation map with route.

Increase non-aeronautical revenue

Passengers who cannot find their way around the airport will often get to their gate early so they don't miss their flight. But they then end up missing out on spending time in commercial areas of the airport. With wayfinding, you can guide passengers around the airport, showing them retail, food, and drink outlets, including those closest to their gate, to maximize their time.

Average airport dwell time is 133mins
Only 21% of passenger time is spent in commercial areas
Show key information about outlets like opening times, special offers and more
Help passengers to self-navigate to commercial areas
Smartphone displaying an indoor navigation map.

Get travelers where they want to go

Travelers that do not fly frequently often spend a lot of time trying to navigate the airport. With a digital wayfinding solution, even passengers that do not fly frequently can navigate quickly and easily through the airport.

Only 53% of passengers said information was easy to find in the airport
33% of airports want to implement a wayfinding technology by 2025
Visitors can plan turn-by-turn routes from offsite to onsite as well as to and from POIs
Eliminate the hassle of navigation for travelers
Smartphone displaying airport navigation map to burger joint.

Maximize passenger satisfaction

Passengers that can navigate around successfully, with the ability to find their gate, restroom facilities or retail areas are more satisfied with their terminal experience. With web wayfinding, flyers can plan a route around the airport, to get the most out of their visit.

Only 34% of passengers report being satisfied with the airport
Search for and navigate to the nearest restrooms, retail outlets, or food and drink
Visitors can plan a route around the airport taking into consideration any specific needs
Once they've finished their journey, they can plan onward travel via cab, liftshare apps, public transport or hire car facilities

Ready for a demo?

Speak to one of our experts

© 2024 Purple. All Rights Reserved.