Solutions
Public WiFi for Smart Cities
Purple’s Guest WiFi, occupancy and location solutions provides towns and cities with the most comprehensive, flexible and proven analytics platform that drives revenue while gathering a wealth of visitor data and insights for local initiatives
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Collect visitor feedback
56% of people will log into public WiFi using their social media profiles. The Purple platform allows towns and cities to collect user data connected to their social profiles and use the data to make informed decisions.
Purple’s guest WiFi solutions allow you to
- Understand visitor behavior and occupancy as they move around your town or city
- Gather visitor feedback in real time
- Collect desired insights and feedback from the public to drive local initiatives
Drive revenue for your town or city
63% of consumers would like to shop locally. With Purple’s guest WiFi solutions, you can easily promote local businesses and events to generate revenue for your town or city.
The Purple platform enables towns and cities to
Use gathered visitor contact information to send marketing messages promoting local businesses and events
Provide a welcoming atmosphere for visitors
Enhance sponsorship and advertising opportunities
Increase first party data collection
32% of people would use public WiFi even if they had cellular reception, so WiFi is an ideal time to capture visitors’ CRM records to start a conversation with them.
Purple’s towns and cities solutions allow you to
- Collect data and contact information from the public and tourists
- Gather customer demographics and social interests
- Build detailed user profiles and lists for targeted direct marketing campaigns
to learn more Integration partners
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This partnership is not only proving to be very successful but also invaluable for the businesses that we support.
Bill Harvey
Manager of Kirkcaldy 4 All @ Kirkcaldy 4 All -
Thanks to Purple we can see that during the last three months 65% of visitors are repeat shoppers so through the use of various tools and improved engagement with visitors we are seeing some great results.
Mike Matthews
Town Centre Manager for Kirkby @ St Modwen Kirkby
Ready to find out more?
Book a demo with one of our Indoor Location Services experts.
Here's how Purple can help
Gather visitor CRM records
32% of people would use public WiFi even if they had cellular reception.
Use the captive portal to capture visitor contact information and demographic insights in order to start a conversation with them and build a long-term relationship with the public.
Understand visitor movement
73% of consumers say a good experience is key in influencing their brand loyalties.
Use Purple’s WiFi analytics to understand footfall, how visitors move around your town or city and track hotspots to make informed decisions on public services.
Gather feedback in real time
Information gathered at the point of experience is 40% more accurate than feedback gathered up to 24 hours later.
Purple’s built in MicroSurvey feature allows you to collect feedback from the public in real time, ensuring you can gather accurate and actionable feedback.
Find out specific information from visitors
Use your guest WiFi to gain insight from your visitors by asking specific questions such as where they have travelled from, where they parked or how much they spent using the Purple MicroSurvey feature.
Enhance sponsorship/advertisement opportunities
34% of wifi users would be willing to watch a 3 minute advert to get onto a free public network.
Use your WiFi as an opportunity to generate revenue by selling advertising and sponsorship space as users log on.
Promote local events and businesses
63% of shoppers would prefer to shop locally.
With Purple Guest WiFi, you can educate shoppers about local events and businesses to promote your town or city, and keep visitors shopping locally.
Provide a welcoming place for visitors
76% of people prefer products in their own language.
With Purple’s guest WiFi, your visitors will automatically be able to access the WiFi in the language on their phone. Content filtering is also available, to ensure your town or city is a welcoming place for visitors from all over the world.
Remarket to your customers
When marketing your town or city, it costs 5x more to attract a new customer than keep an existing one encouraging visits to come back can help reduce cost while increasing revenue.
With Purple’s Towns and Cities WiFi you can send visitors a welcome (or welcome back!) email following their latest visit to the town or city to promote events and businesses.
