guest wifi for banks header

Solutions

Guest WiFi for Retail Banks

Purple’s Guest WiFi solution for Banks enables branches to boost visitor satisfaction and promote relevant services to customers directly.

Speak to an expert

43%

of customers say that a bank's ability to protect their personal information is the biggest driver of loyalty

50%

increase in profit per branch for banks operating smart branches

63%

of customers want more tailored advice in return for the information that they share

67%

of consumers are willing to grant banks more access to their personal data

guest wifi for banks - log in

Get to know your visitors

89% of consumers still prefer branches when they require advice and 63% want more tailored advice in return for the information they share.

Our captive portal capability enables banks to 

  • Comply with global data protection legislation
  • Collect relevant contact and demographic information
  • Promote products, services, and news as visitors get online
guest wifi for banks - personalized rewards

Tailor marketing messages

Banks operating smart branches see a 30% increase in sales, a 35% reduction in cost per branch, and a 50% increase in profit per branch.

Out-of-the-box marketing tools enable banks to

  • Effectively promote additional services at the most effective times
  • Use collected data to tailor messaging and promotions that boost customer experiences 
  • Use real-time promotions to provide relevant and timely information
Guest WiFi for Banks - automated survey

Encourage feedback

81% of Gen Z customers believe that personalization would create a deeper customer relationship with their banking provider.

Using email and review platform integrations banks can

  • Better understand how to help and assist their visitors
  • Connect existing review accounts to easily automate review requests
  • Personalize surveys to fit different visitor segments for actionable insights
Isometric Bank
Isometric Bank 2
Hover over the Purple Pin to learn more

Integration partners

  • webhooks logo
  • trustpilot logo
  • dotmailer logo
  • salesforce logo
  • mailchimp logo
  • neverbounce logo

Ready to find out more?

Book a demo with one of our Indoor Location Services experts.

Here's how Purple can help

Effectively promote relevant services

guest wifi for banks - log in

Get a 360 degree customer view

67% of customers are willing to grant banks more access to their personal data.

Start to fully understand your customers’ behavior both online and offline with key insights such as how many times they visit a physical branch or whether they visit a branch for advice and then go on to convert online.

guest wifi for banks - personalized rewards

Personalize your communications

63% of customers want more tailored advice in return for the information they share.

By using the data and customer information collected via the captive portal, banks are enabled to personalize and automate all customer communications enhancing the overall visitor experience.

guest wifi for banks - app download education

Drive app downloads

71% of banking customers are willing to receive automated support around opening accounts.

As visitors are getting online you can promote services and redirect customers at the end of the access journey to prompt app downloads, linking to the relevant app store based on the type of device.

guest wifi for banks - loyalty scheme promotion

Promote additional services to cross & upsell

48% of customers want relevant information sent to them

Make the most of Purple’s advertising and marketing capabilities to promote services at the most effective times and whether that be in-branch as visitors get online, or post-visit via direct marketing.

Increase return rates

content filtering guest wifi

Protect your network

43% of customers say that a bank’s ability to protect their personal information is the biggest driver of loyalty.

Purple protects at the DNS layer and stops threats such as command and control attacks and ransomware from communicating back out to the internet.

captive portal terms & conditions

Align with local and global data legislation

Purple helps businesses to collect first-hand data in a compliant way.

Our platform is highly configurable so as to ensure compliance with any privacy regime globally including GDPR, CCPA, APP, PIPEDA & LFPDPPP.

grow crm with guest wifi

Grow your CRM

Collect first-hand customer contact information with in-branch WiFi. You can then transfer this customer data to your CRM database & BI systems and combine it with other data sets.

Additionally, existing customer profiles can be enriched with demographic, social interest, and in-branch behavioral data.

guest wifi for banks - survey automation

Measure your Net Promoter Score

89% of consumers still prefer to visit a  branch when they require advice.

Use Purple’s built-in functionality to send NPS surveys to customers and encourage feedback after they have visited a branch.

Purple Portal Login

Please select your region below

Americas

Login now

EMEA

Login now

Asia-Pacific

Login now
icon-angle icon-bars icon-times