Solutions
Guest WiFi for Retail Banks
Purple’s Guest WiFi solution for Banks enables branches to boost visitor satisfaction and promote relevant services to customers directly.
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Get to know your visitors
89% of consumers still prefer branches when they require advice and 63% want more tailored advice in return for the information they share.
Our captive portal capability enables banks to
- Comply with global data protection legislation
- Collect relevant contact and demographic information
- Promote products, services, and news as visitors get online
Tailor marketing messages
Banks operating smart branches see a 30% increase in sales, a 35% reduction in cost per branch, and a 50% increase in profit per branch.
Out-of-the-box marketing tools enable banks to
- Effectively promote additional services at the most effective times
- Use collected data to tailor messaging and promotions that boost customer experiences
- Use real-time promotions to provide relevant and timely information
Encourage feedback
81% of Gen Z customers believe that personalization would create a deeper customer relationship with their banking provider.
Using email and review platform integrations banks can
- Better understand how to help and assist their visitors
- Connect existing review accounts to easily automate review requests
- Personalize surveys to fit different visitor segments for actionable insights
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Book a demo with one of our Indoor Location Services experts.
Here's how Purple can help
Get a 360 degree customer view
67% of customers are willing to grant banks more access to their personal data.
Start to fully understand your customers’ behavior both online and offline with key insights such as how many times they visit a physical branch or whether they visit a branch for advice and then go on to convert online.
Personalize your communications
63% of customers want more tailored advice in return for the information they share.
By using the data and customer information collected via the captive portal, banks are enabled to personalize and automate all customer communications enhancing the overall visitor experience.
Drive app downloads
71% of banking customers are willing to receive automated support around opening accounts.
As visitors are getting online you can promote services and redirect customers at the end of the access journey to prompt app downloads, linking to the relevant app store based on the type of device.
Promote additional services to cross & upsell
48% of customers want relevant information sent to them
Make the most of Purple’s advertising and marketing capabilities to promote services at the most effective times and whether that be in-branch as visitors get online, or post-visit via direct marketing.
Protect your network
43% of customers say that a bank’s ability to protect their personal information is the biggest driver of loyalty.
Purple protects at the DNS layer and stops threats such as command and control attacks and ransomware from communicating back out to the internet.
Align with local and global data legislation
Purple helps businesses to collect first-hand data in a compliant way.
Our platform is highly configurable so as to ensure compliance with any privacy regime globally including GDPR, CCPA, APP, PIPEDA & LFPDPPP.
Grow your CRM
Collect first-hand customer contact information with in-branch WiFi. You can then transfer this customer data to your CRM database & BI systems and combine it with other data sets.
Additionally, existing customer profiles can be enriched with demographic, social interest, and in-branch behavioral data.
Measure your Net Promoter Score
89% of consumers still prefer to visit a branch when they require advice.
Use Purple’s built-in functionality to send NPS surveys to customers and encourage feedback after they have visited a branch.
