ITGL has signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products.

ITGL specialises in networking, unified communications and collaboration technologies. Customers are based across the UK and span all sectors. They trust ITGL to provide experience, knowledge and personal service relating to exciting innovations in cloud, social media and mobility.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue.  The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.

Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said:  “ITGL has a network of customers which will enable Purple WiFi to increase its reach.  ITGL has considerable experience in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.

Glyn Taylor, Commercial Director at ITGL said: “At ITGL, we’re always on the lookout for technologies and services, especially cloud-based, which change the rules and provide competitive advantage in the digital era. Purple WiFi is a great example and its widespread adoption shows that.”

Wheeldon adds: “Purple WiFi has grown in popularity at a phenomenal rate, as it enables businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle by ensuring legal compliance and easy set up.  It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”

Purple WiFi fully integrates with a range of existing WiFi equipment, including Cisco and Cisco Meraki, Ruckus, Xirrus, HP and Aruba.