February 29th, 2016: Purple WiFi last month rebranded as Purple, the intelligent spaces company, reflecting a wider scope of focus. Coinciding with this, Purple has introduced a new Partner Program to enable partners to gain easy entry into a range of customers, including enterprise targets.

Promising new recurring revenue streams, access to budgets outside of IT and a gateway to analytics, Purple’s channel partner program will offer true differentiation and benefits for those partners that sign up.

Channel program re-design

Purple’s capability channel program gives partners the option to choose between two tiers of partnership – selling Purple as an Authorized Reseller; or becoming a Certified Partner, unlocking further benefits and industry differentiation.

Both Authorized Resellers and Certified Partners can access Purple’s reseller portal and all of the tools they need to take Purple to market. However, partners that choose to become certified will receive additional training, deal registration, discounts for registered opportunities and account management support.

Purple also offers various white label options for those that wish to sell Purple under their own brand. There are pricing models suitable for organisations of all sizes, from independent resellers right up to service providers and MNOs.

New partner advantages

Gavin Wheeldon, CEO of Purple says, “Authorised partners can continue to sell our products. However, if a partner chooses to become certified, and goes through our simple online training process, they will experience another level of support from us, and ultimately enjoy enhanced selling opportunities.”

Training excellence

Purple has created three areas of training for partners that wish to become certified: Selling, Deployment and Customer Success. Gavin says, “We will work closely with our certified partners to supercharge their ability to sell our services to customers. They will be clear on the new budget streams that can be created and the benefits to business this can bring.”


Purple has made all pricing points transparent to enable partners to gain easy entry into a range of customers, including enterprise targets. The biggest change is the addition of a new license type called Foundation, which allows partners to sell its product at a very low price point.

In addition, responding to the trend for customers opting for longer license terms (to access higher discounts), Purple has removed monthly pricing and added a five-year license to its existing offer of one and three year licenses.