Zion WiFi has signed a partner agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products.

Zion WiFi helps businesses drive more sales by utilizing their WiFi. A seamless social media login, e-shots and advertising opportunities help businesses to promote their brand. Real-time analytics give venues deep insights into customer behaviour and and allows them to make better business decisions. The provision of free guest WiFi adds value to the services and products that brands offer, improves awareness and enhances the customer experience.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue. The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred. This in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.

Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said: “Zion WiFi has a large network of resellers which enables Purple WiFi to increase its sales reach. Zion WiFi is a well-known brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.”

Francis Simisim, CEO at Zion WiFi added: “Zion WiFi wanted to close the gap between online and offline marketing by utilizing WiFi. The option for social login increases Likes and Follows which ultimately boosts the brand’s presence in the community. Access to the Purple Portal also means that businesses can understand the impact of engagement and interaction with fans on social networks. Through our partnership with Purple WiFi, we hope to add value for WiFi providers and their customers.”

Wheeldon adds: “Purple WiFi has grown in popularity at a phenomenal rate over the past two years, as it enables businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle by ensuring legal compliance and easy set up. It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”

Purple WiFi fully integrates with a range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco Meraki and Ruckus Wireless.