Purple, the intelligent spaces company, and its fully certified partner, FLEXdata Solutions, have signed a three-year contract to supply guest WiFi and location analytics to Queensland Airports Limited (QAL).

FLEXdata Solutions, a systems integrator located on the East Coast of Australia, installed Cisco Meraki Wireless and Purple’s WiFi solution at four airports owned and operated by the firm. The jewel in the crown for QAL is Gold Coast Airport, which will be a central transport hub for the 2018 Commonwealth Games.

Prior to Purple, QAL had an outsourced, managed WiFi service through a local provider but this solution did not provide any form of WiFi analytics. Due to this lack of insight, QAL found it impossible to get a true understanding of who their customers were, airport footfall and data usage.

Beau Tydd, General Manager for People and Technology at QAL, said: “Purple has given QAL insights into our passenger and guest traffic in and around our four airports via a well laid out, user friendly browser based environment. Purple and FLEXdata Solutions ticked every box throughout the open market evaluation process.”

Feedback from QAL’s customers indicated that fast and reliable WiFi was a key requirement for customer satisfaction. Now that Purple’s solution is live, QAL is able to deliver an outstanding customer WiFi experience and distribute intelligent, targeted, marketing campaigns to airport travellers in real time.

Purple’s cloud platform is also being used by QAL to understand the typical customer journey as they move around the terminal. Location analytics reports showing passenger queues and dwell times are helping to improve workflow management, reduce wait times in key zones and position signage at optimal locations.

FLEXdata Solutions was keen to introduce a cloud based offering to its portfolio so that businesses, like QAL, can gain a deeper understanding of their customers and how they move around their space. Purple was identified as a solution that does just that.

The data that Purple’s platform generates, gives businesses providing guest WiFi the invaluable opportunity to interact with their customers in real time, highlighting products, information and rewards that are truly relevant to that individual.

Reports available through a dedicated ‘Purple Portal’ include: repeat versus new visitors, most common visitor origin, number of visitors, type of device used, time spent in the premises, time of visit, key engagement metrics and many, many more.

Purple complements FLEXdata Solutions’ existing portfolio of products and services and provides customers across Australia with an advanced WiFi analytics platform. As a certified partner, the firm will have access to a number of benefits including unlimited NFR licences and lead allocation.

Gavin Wheeldon, CEO of Purple, comments: “It’s great to see FLEXdata Solutions join our growing list of partners based in Australia. Having already secured a three-year contract with QAL, it will be exciting to see where this partnership can take us. FLEXdata Solutions recognises the true value of Purple’s cloud based platform and how it allows businesses to understand more about their physical spaces.”