Relay2, a leader in cloud managed WiFi solutions, has announced that it is fully integrated with the Purple WiFi analytics platform.  For Mobile Network Operators and Managed Service Providers, the integration of the Purple WiFi analytics platform provides their customers with rich analytical information to help them better understand the demographics and preferences of their WiFi guests.  The combination of intelligent Relay2 WiFi and Purple WiFi analytics increases Service Provider profitability as well as enhancing their guest’s online experience.

Relay2 provides a cloud managed WiFi platform that is revolutionizing customer connectivity and user experience at an affordable price point.  The Deep Packet Inspection features available on Relay2 Access Points are unmatched by any WiFi vendor in the market.  Relay2 is also the only WiFi solution provider with the ability to host Content (video, files, Apps) directly on their Access Points.  This feature allows customers to lower network bandwidth needs as well as deliver content directly from the AP to the WiFi guest.

Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue.  The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or a by filling in a very short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.

Commenting on the announcement, Gavin Wheeldon, CEO at Purple WiFi said: “We are delighted that Relay2 is now a manufacturer partner of Purple WiFi. Relay2 is a well-known brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.

Eric Chen, founder and CTO at Relay2, stated, “We are proud to be fully integrated with the Purple WiFi presence analytics platform.  Relay2 works with the world’s leading analytics firms to deliver important user behavioural information to our customers. Adding Purple WiFi to the Relay2 analytics partner program is another significant step towards delivering the leading intelligent WiFi solution to our Channel partners and customers.”

Wheeldon adds: “Purple WiFi has grown in popularity at a phenomenal rate over the past year, as it enables businesses to provide the free WiFi that is demanded by their guests while eliminating the hassle by ensuring legal compliance and easy set up.  It generates ‘likes’ and ‘follows’ for the venue without the need for a big marketing budget and delivers valuable information to help implement a really solid, end-to-end customer communication process.”