Purple, the intelligent spaces company, has formed a closer partnership with Wireless Social, a longstanding partner, to strengthen customer relationships and increase growth in key sectors.

Wireless Social, a Certified Partner, has worked with Purple since the company’s inception, originally signing a partnership agreement back in April 2013. The firm has built up a solid reputation in the WiFi and analytics market, connecting over 2 million users to Purple’s solution.

With a 97% customer retention rate, almost 1500 clients and a fantastic reputation in the hospitality sector, it makes Wireless Social an excellent delivery partner for Purple. The team is capable of optimising the Purple product for businesses of all sizes, with existing customers including Carluccio’s, Bierkeller, Leon, Total Fitness and Saracens.

Julian Ross, Managing Director of Wireless Social, said: “We’ve been a part of the Purple journey from day one and we are so proud of what the team has achieved. The amazing product they offer combined with our absolute passion for both industry and service excellence creates a formidable partnership.”

Purple has experienced significant growth over the past few years, reaching 20 million users across 125 countries. To continue this expansion and maintain high levels of service to customers of all sizes and sectors, it was decided that Purple would form a closer partnership with Wireless Social to drive further growth in key sectors such as bars, restaurants and hotels.

Julian adds: “I’m absolutely delighted to further develop our relationship with Purple. Their continued innovation, to their world-leading guest WiFi solution, makes them the perfect partner for us. I look forward to strengthening our partnership further, to ensure we add real value to their process and optimize the opportunities the technology can provide.”

Commenting on the collaboration, Gavin Wheeldon, CEO of Purple, said: “Wireless Social has been a trusted partner of ours from the very start, they know exactly how the Purple Solution has evolved and are a very suitable partner to drive new customer growth. The business has a fantastic customer retention rate and their team is highly capable of showcasing the benefits of our solution to both new and existing customers, I’m excited to see this next phase of our partnership evolve.”