Mixed-use venue WiFi ROI & footfall CRM calculator
Model your venue data acquisition, visitor CRM list growth, automated campaign re-engagement, and marketing revenue uplift.
Multi-vendor food halls and historic mixed-use destinations combine retail, dining, coworking, and private events. Branded captive portals capture visitor profiles across all zones and vendor stalls.
Recommended data activation strategies for Mixed-Use Food Hall & Market:
- Capture unified visitor profiles across dining vendors, retail shops, and coworking spaces
- Trigger automated weekday lunch promotions and evening event invites to previous visitors
- Measure zone dwell times between food stalls, outdoor courtyards, and event spaces
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works.
Armature Works has chosen to implement Purple's Guest WiFi solution across their 10,000sq ft hospitality venue in Tampa Bay, Florida, where they host private events, and boast a range of shops and services, as well as eateries, and an upcoming co-working space.
From this partnership, Armature Works aims to build its existing CRM database to capture the contact information and interests of new and repeat visitors. From this Armature Works will look to deliver highly branded and personalised customer experiences.
“We're excited to be working with Armature Works to enhance their guest experience by providing an elite, highly branded WiFi service, and captive portal to collect valuable data and insights to strengthen their CRM,” said Gavin Wheeldon, Purple, CEO
“Delivering outstanding and memorable experiences for our customers is a priority at Armature Works.” Said Amanda Wregg, Armature Works, Director of Marketing. “With the addition of Purple's WiFi solution, we look forward to taking our visitor understanding and customers' online experience to the next level.”
Purple works with a large list of recognised hospitality such as Hard Rock Cafe, McDonald's, Pizza Express, and Pilot Flying J to name a few. Purple's industry-leading guest WiFi solutions work to deliver actionable visitor and venue insights as well as the tools needed to drive positive changes.
We're proud to have Armature Works included in our strong list of hospitality partners as we aim to add new value to their data collection, providing unseen insights about visitors and the venue. As this partnership develops, Armature Works will use the newly collected insights to create direct and personalised marketing campaigns that resonate with visitors, encouraging them to return and make additional purchases.
About Armature Works
Armature Works is a historic 10,000 sqft mixed-use hub full of unique experiences, innovative eateries, memorable events, and everything in between. With its unobstructed view of the Hillsborough River, the historic structure has been restored and reimagined into what is now a premier Tampa destination.
About Purple
Purple provides the hospitality industry's most comprehensive, flexible, and proven indoor location services platform. The company has worked with some of the most trusted brands in the world delivering WiFi solutions that have been adding great value to their operations and customer experiences for over a decade. Purple, the innovative provider of indoor venue intelligence has recently been included as a Niche Player in the 2023 Gartner Magic Quadrant report, for indoor location services.
