Customer analytics proven to boost business

RIS News has found some interesting trending facts about how businesses can benefit from customer analytics.

The power of social media has enabled new brands to be discovered, with 50% of customers having tried a new brand because of recommendations through social sites!

The amount of people who own a mobile phone has increased incredibly over the past decade, and it has been shown that 42% of people aged between 18 and 36 have purchased through their mobile, with 28% of 35 to 54 years olds buying on the move.

Over half of retailers use real-time customer data capture at the point of sale, where it can improve organisations data-driven focus, and create the potential to increase revenue and boost profit growth 12 times through effective application.

Purple WiFi offers businesses a unique way to gather customer data and analytics. When customers log on via social media accounts, data is pulled and stored in the ‘Purple portal’ where it can be viewed, analysed and actively used to drive customer loyalty, footfall and sales.

 

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center

Performance

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga, _gid, _gat

Optimazation

_biz_*, calltrk_landing, calltrk_referrer, calltrk_session_id, site_identity

Personalization

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site. We don't track user IP address.

_ga_, _gid_, _gat_

LiveRamp

LiveRamp cookies allow advertisers to display on the websites you visit, relevant offers based on your consumption habits as well as measure the performance of their advertising campaigns. To work, this service is based on the deposit of a cookie on your browser when opening an email or when you visit to the site of one of Liveramp’s partners. These cookies only share your encrypted email address in an irreversible way thus allowing Liveramp to create a technical key associated with these cookies. By depositing these cookies some technical information can be automatically collected (such as your IP address, your operating system or your browser type). These cookies do not track your navigation. Liveramp do not store any information related to your connection. You can at any time easily oppose the deposit of these cookies by clicking: https://liveramp.uk/privacy or http://www.aboutads.info/choices

a