How does Purple work?

WiFi analytics and engagement for your physical spaces

First, what is WiFi analytics?

WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, interests, hometown, contact details, footfall, dwell, frequency of visits and more.

You can then use this data to build better customer profiles and drive personalized marketing campaigns - ultimately transforming your guest WiFi network into a revenue generating tool for your business.

How does it work?

Purple is a software solution that ‘sits’ on top of your existing guest WiFi network. When guests connect, Purple captures their data via a captive login portal, and tracks their movement whilst in your venue using their devices’ unique MAC address.

All of the data captured is stored within a centralized reporting dashboard, ready for you to use to engage more effectively with your guests.

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Get in touch to find out more about Purple

Turning the world Purple

Purple has collected data on 110 million unique individuals, and analyzed 10 billion anonymous visits, across 45,000 venues. We work with a number of organizations ranging from small enterprise businesses right through to the world’s largest brands.

Privacy over profit

All Purple users have access to their data and can change their marketing preferences at any time. We comply with global data laws and offer complete data transparency. For more information, please click here.


Collect key demographic data and behavioral insight via a captive login portal to help you better understand your customer base and build detailed customer profiles. Enable location analytics to see how guests move around your venue.


A centralized reporting dashboard means understanding the data collected such as name, age, contact information, footfall, and frequency of visits, is quick and simple. Run reports and segment the data with a click of a button.


Built-in marketing tools mean you can take immediate action on the data collected. Personalize your customer engagement and send real-time alerts via email and SMS aimed at driving customer spend and increasing retention.

With a huge network of over 2000 resellers,
Purple are the leading global WiFi analytics provider.

Feel Purple could benefit your business?
We’d love to hear from you

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