Personalizing a diners experience can have a significant impact on retention and revenue; and this isn’t something that should be underestimated.
Identifying who your diners are has never been more important
To achieve personalization, you need to commit to embedding data and smart technology into your operations because in order to place diners at the centre of your business operations, you need to know exactly who they are and understand their buying requirements, both in the online and offline worlds.
Understand your diners to drive behavior that matters
Collect data and action insights before, during and after diners visit your venue
Bespoke login journey
Onboarding is simple and flexible, using either social media authentication or a short registration form. Completely customize your offline and online splash pages to include specific branding, promotions and advertising. Manage every step of your customers brand experience with customized landing pages, and real-time e-shots and SMS alerts.
“Compared to the other platforms we looked at, Purple is more robust, the reports are impressive and the portal is far more visually appealing and easy to understand. The automated emails are good for saving time, allowing us to focus on planning new marketing campaigns.”