Blogs
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to…
Digital Health: The benefits of optimizing patient journeys
Take a look at how digital health solutions can impact the patient experience in this new
Purple Strengthens Future With New Board Appointment
Former Executive Vice-President for global technology conglomerate, Cisco, joins Manchester-based Purple in non-exec role.
6 Ways Businesses Can Benefit from Indoor Location Services
Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!
How to encourage more visits and manage overflow in a growing Healthcare Facility
The Covid19 pandemic has seen many people postpone their healthcare visits out of fear of infection, how can healthcare facilities encourage patients to return?
What are Indoor Location Services? Updated for 2023
Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.
Purple appoints Mike Farrar as new Healthcare Adviser
Purple's ability to expertly position indoor location services in-line with healthcare needs has grown stronger with the recent addition of healthcare expert Mike Farrar.
Digital Wayfinding – One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar
Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical…
5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels
In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…
How SMB Businesses can Benefit from CRM Software
From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.
Cybersecurity – How Your Business Website’s Security Affects SEO Performance
Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?
Purple continues to build on its success in the healthcare market with the key appointment of Libby Motto
Libby Motto has joined Purple as a Healthcare Account Executive and focuses on centralizing the importance of patient satisfaction for health care venues.
6 Ways to ensure data security in remote work environments
Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.