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What is WiFi analytics and why is it important for your business?
In this blog, we cover what is WiFi Analytics, WiFi analytics data, WiFi analytics for business, and why it is such a necessity for venues.
Enterprise data management for physical spaces
Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming…
What does 5G mean for WiFi?
5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic. To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…
Top five technologies to watch in 2019
The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual…
Airport digitalization: has the passenger experience improved enough?
Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the…
How our end users have absolute control over their data
End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there…
MarketsandMarkets™ announce Purple as a key player in the managed WiFi market
In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…
8 Marketing Trends for 2018
In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…
Top 10 GDPR Tips
The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data…
Purple and Smartspace deliver powerful analytics to largest mall in South America
Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del…
Purple to attend Cisco Connect Sweden, September 6, Stockholm
Sweden has accelerated its standing as a powerhouse of technology, innovation, and visionary leaders in Northern Europe. So, it comes as no surprise Cisco Connect will be returning to the country’s capital, Stockholm for a second year to host a day of strategic development in Secure Digitization for businesses and…
Ibermática adds Purple to its product mix by becoming a Certified Partner
Technology company, Ibermática, has enriched its portfolio of solutions in the area of marketing and analytics by signing a certified partnership agreement with Purple, the intelligent spaces company. Headquartered in San Sebastián, Spain, Ibermática is a global IT services company that has numerous offices located across Europe, the U.S. and…
NHS WiFi: A straightforward procedure with Purple
In 2015, Jeremy Hunt declared that all NHS buildings across England would be provided with free WiFi in a bid to improve services and reduce costs. Fast forward two years and it looks like this will soon come to fruition as all GP practices will have free WiFi for patients,…
Purple takes early leap to become the first GDPR compliant WiFi provider
We are proud to announce that Purple is now General Data Protection Regulation (GDPR) compliant, having unveiled our revised privacy policy and brand-new Profile Portal today, which gives end users complete transparency of all the data collected about them. The EU legislation doesn’t officially come into force until May 25th 2018,…
Bond location shakes up its WiFi offering by partnering with Purple and Unico Data AG
Purple, the intelligent spaces company, today announced its collaboration with Unico Data AG as part of a guest WiFi and analytics deployment at various locations on the cableway and mountaintop of Schilthorn, Switzerland. The famous Swiss peak can be reached by boarding the longest aerial cableway in the Alps and…