Blogs
Category: Guest Blog
Break through the noise: Six ways to hyper-personalize
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…
From measurement to action: using customer surveys to improve customer experience
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models…
Data Transfers to the US – Safe Harbor is dead, but long-live the EU/US Privacy Shield?
A blog by Squire Patton Boggs A legal challenge brought by an Austrian law student, Max Schrems, led to a landmark change in the law governing the transfer of personal data from the European Union to the US. EU data protection law tries to ensure that the same strict rules…