Blogs

Category: internet of behavior

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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Location Analytics & Services: How they can increase revenue

Discover how location analytics has revolutionized businesses with advanced LBS solutions, enhancing operations and customer experiences over 30 years.

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The Internet of Behavior – A marketing breakthrough or moral conundrum?

A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’…

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