Purple partners with Vertel on $1m WiFi project for Reflections Holiday Parks

Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple.

Reflections Holiday Parks CEO, Steve Edmonds, said the new WiFi infrastructure was successfully up and running at Forster Beach, Seal Rocks, Scotts Head and Hawks Nest.

“The upgraded infrastructure at these popular parks has overcome connectivity issues and provides guests with an improved digital experience and better mobile phone reception,” Mr Edmonds said.

Most people expect fast and reliable connectivity wherever they go. Due to the physical location and older infrastructure at the four coastal parks, Reflections contacted Vertel to provide a connectivity solution.

Vertel Commercial Director, Tony Hudson, said Vertel, worked with its analytics partner, Purple WiFi to present a comprehensive solution for Reflections to help the Group deliver on its vision of highly available and reliable connectivity.

Mr Hudson said, “We delivered an adaptable WiFi infrastructure with Purple-powered analytics that meets Reflections requirements now, and into the future.”

Purple WiFi enriches Reflections’ connectivity service with analytics. A customizable splash page greets park WiFi users, which can be utilized as a marketing vehicle for Reflections or its partner organizations. This helps the business capture visitor information, set rules around the customer journey, and report back on metrics such as the number of users. This will let Reflections ensure it continues to offer focused, market leading services based on detailed customer profiles. The services also assist Reflections in making more informed operational decisions, such as about staffing levels, by knowing how many guests are typically onsite, and when.

Purple WiFi Country Manager – Australia and New Zealand, Oosman Abdul Kader, said Purple WiFi enables Reflections to capture data on its customers through the WiFi network designed and delivered by Vertel.

Mr Kader said, “Bookings are often made through third-party sites, so Reflections had no real way of capturing data on its customers.

“With Purple WiFi, guests complete a simple form when they access the WiFi, which records their information.

“Since the parks’ services have been in operation, Reflections has had 10,500 people use the WiFi service. With this individual data, Reflections can now build a more complete picture of its customers, develop tailored campaigns and promotions with compelling offers, communicate with them through the channels they prefer during and after their stay and track the success of these campaigns.”

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