Blogs

Posted on 21/11/2017

UK bar chain now has access to a cocktail of valuable analytics to improve customer engagement

Baa Bar sites across the UK can now capture detailed demographic and behavioural data about bar revellers following the installation of Purple’s WiFi and analytics solution by Hudson Hill Computing. The group owns a number of popular bars in cities such as Manchester, Nottingham and Liverpool and is now delivering…

Posted on 22/07/2017 | Updated on 17/08/2021

How Much Influence Does TripAdvisor Have On Your Results?

Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success,…

Posted on 22/11/2016

WiFi in bars and restaurants: Enhancing customer experience

Here at Purple, we’re always excited to learn how customer experience is being shaped by WiFi across different sectors. So, we set out to survey over 1,000 people about how they use WiFi in bars and restaurants and the results were conclusive. The provision of free WiFi in bars and…

Posted on 26/10/2015

The Future of Bars and Restaurants – the lowdown

  Last Friday we welcomed guests from the bar and restaurant industry to an exclusive event at Gilgamesh in Camden, London. Gilgamesh is a really beautiful setting; it’s a pan-asian bar, lounge and restaurant offering a unique Eastern dining experience with a relaxed, contemporary feel. We discussed the future of…