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Tag: fan engagement
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Purple beats the competition to put powerful WiFi analytics in the hands of the Miami HEAT

Purple and the Miami HEAT have partnered to deliver a cloud-based Wi-Fi analytics solution for the upcoming guest Wi-Fi at AmericanAirlines Arena. The Purple solution, installed by Acuative, will provide Wi-Fi Marketing capabilities to enhance the venue experience. Purple will enable the collection of valuable guest data and provide relevant, real-time, and contextually aware information…
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Leicester County Cricket Club bowled over by Purple’s WiFi analytics solution

Purple, the intelligent spaces company, has sealed the deal on a 5-year contract with Leicester County Cricket Club to deliver WiFi and analytics that will improve fan engagement and marketing. Leicester County Cricket Club, home of the Leicestershire Foxes, sought the services of Purple and Sempervox, the unified business communications provider, to deliver WiFi to…
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Festival WiFi – not just an advantage for the festival goer

Well, that’s Glastonbury festival over and done with for another year, and I’m sure many of your social media news feeds have been swamped with selfies, videos and ‘wish you were here’ snaps. But this isn’t anything out of the ordinary. The way festival goers enjoy and engage with global music festivals has certainly evolved,…

Fanalytics: Why the stadium beats the sofa
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Fanalytics: Why the stadium beats the sofa

  Technology advancements have meant that we can watch games, concerts and sports events easily from our own homes. This was a concern aired in 2012 in an article by Mike Freeman entitled ‘…..a losing battle in keeping fans filling its stadiums’.  The fear was that technology was enabling fans to watch from home and…

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