Tag: Indoor location services
Navigating unfamiliar places can be a challenge for everyone, and more so for those with accessibility needs. Finding suitable routes to access a venue, identifying available seating and restrooms, and finding accessible entrances are common challenges faced by millions of people every day. In addition, many indoor venues are not equipped with appropriate signage to…
Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services for the second consecutive year. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Gartner® Magic Quadrant™ for Indoor…
Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more relevant than ever Guest WiFi. The exponential growth witnessed has proven there is a real need to understand physical spaces and the visitors in them, just as…
Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality. Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services. The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and…
Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies. This is often done to understand the movement of people and reduce the loss of revenue from lost or stolen assets. The Indoor Location Services market as defined by Gartner – “……
Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…
