Blogs

Tag: location analytics

Purple WiFi location heatmap

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The data can also feed into…

Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…

Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del Sol, one of the largest…

Purple ticks all the boxes for SMG, the world leader in venue management

Purple, the intelligent spaces company, and Insource Technology have installed WiFi and location analytics at the Irving Convention Center operated by SMG, the world leader in venue management. The Irving Convention Center at Las Colinas, Texas, is using Ruckus hardware and Purple to deliver guest WiFi whilst collecting visitor data, monitoring movement and tracking footfall….

Queensland Airports Limited select Purple and FLEXdata Solutions for their WiFi and location analytics solution

Purple, the intelligent spaces company, and its fully certified partner, FLEXdata Solutions, have signed a three-year contract to supply guest WiFi and location analytics to Queensland Airports Limited (QAL). FLEXdata Solutions, a systems integrator located on the East Coast of Australia, installed Cisco Meraki Wireless and Purple’s WiFi solution at four airports owned and operated…

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