Tag: social media ROI

Cinema chain delivers blockbuster WiFi and customer engagement thanks to Purple, Disney and Vision-Inside AG

Purple, the intelligent spaces company, has collaborated with Vision-Inside AG and Disney, to provide KITAG Cinemas with WiFi and customer insights. KITAG Cinemas is the largest movie theatre operator in German speaking Switzerland, with over 17,000 seats at 85 venues. Since Purple’s installation in late 2016, the collaboration has seen improved outbound marketing and social…

The value of a Facebook Like

Last year Purple WiFi posted a blog which discussed the value of a Facebook “Like”. The post was pretty popular so we thought we would revisit it and see what’s changed since. Is £114 really the average value of a Facebook Like? There’s been a lot of reference online to the 2013 annual report from…

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