Towns and Smart CitiesCities that offer free WiFi are losing huge amounts of data everyday Learn MoreHome > How we work > Industries > Towns and Smart CitiesWe live in a world where digital inclusion is a priority - take advantage Cities are quickly understanding the importance of connectivityNew York has already replaced over 7,500 payphones with new terminals called Links. These Links provide superfast, free, public WiFi, phone calls, device charging and a built-in tablet for access to city services. LinkUK is now being rolled out across London. City WiFi has never been more importantBy utilizing their existing fibre network, Barcelona offer city-wide free public WiFi. There are now over 670 WiFi hotspots around the city. This has resulted in over double the number of WiFi users in the last four years. Tourism has also increased by 300% during this period. Capture Visitor Data with City WiFi 50% increase in reviewsWith the use of Purples TripAdvisor connector, reviews have increased by 50% Click to read the full case studyBenefits of WiFi analytics for towns and cities Entice retailersCapture data and track thousands of users per month. Use the captured data to identify the retail hotspots around the city. Identify city-goersCapture customer data in real-time via a captive login portal – this can include name, email address, date of birth, hometown and much more. Segment and analyze the data quickly from a centralized analytics platform. Understand customer movementMonitor footfall to identify your most popular locations, most popular days, and most popular times of day. Quickly understand the different nationalities visiting your city and monitor the impact of structural improvements and how they change customer flow e.g. new signage. PromotionTell people what is happening in your city to drive revenue and increase retention. Has a new restaurant opened? Have you changed a public transport route? Is there an event happening in the city? Use splash pages to inform your visitors; improving the customer experience. Let's set up a demo Simple and seamless loginAccessing the WiFi is quick and simple, using either a short registration form or connect with social to enable visitors to log on using their social media credentials. You can also completely customize your online and offline splash pages with specific branding, promotions and advertising.Okay, you have my attention Show me how it worksOkay, I'm really interested! Contact us now