Without personalized campaigns, our research reveals 7 out of every 10 attendees don’t return to your venue. Capture demographic, social and location data when users login to WiFi, create rich profiles, collate data from numerous touch points, and start increasing frequency with tailored marketing.
Increase attendee frequency and acquisition with personalized marketing
Automate relevant and personalized SMS and email campaigns to engage attendees and increase spend. Market a premium experience or multi-event packages based on location, behavior and segment needs, and promote additional services from you or your sponsors in real-time to drive engagement.
Action data gathered in real-time to drive behavior that matters
Personalization lifts revenue by 5-10%
Send attendees to a fully branded splash page that allows them to login to your WiFi via their favorite social media platform or short form. Once online, attendees can be redirected to customized landing pages featuring tailored content based on the data collected to drive engagement and excite crowds with exclusive, personalized offers.
“Purple has provided a platform that has helped us achieve our goal of elevating the fan experience. Not only do fans have easy access to the WiFi throughout the Arena, but with the customer data we are collecting, we are able to personalize our interaction with new and returning guests and send automatic updates and information based on specific demographic criteria.”
“eFan offers a full service to events with strong, high-density WiFi, interactive digital signage, content generation, collaborating with sponsors in ‘Fan Zones’ and interactive mapping. Before Purple, thousands of visitors remained anonymous to our marketing services despite increased engagement at events. Now, the platform complements our service in every aspect of our business with the captive online portal collecting active consumer information we can use to deliver more effective campaigns and measurement.”
“Online ticket sales mean that we don’t have the ability to collect as much data as we’d like on our visitors. Whether that’s through one fan buying multiple tickets, or fans purchasing tickets through third party websites; not to mention ticket resales. We miss out on a lot of data. Through the installation of WiFi analytics, we have been able to start bridging that gap.”
“Purple allows us to determine the demographics of our visitors and enables clients to better understand their audience. It is also helping us to recognize what type of events are needed at the center based on the interests of our visitors. Setting up Purple with our existing infrastructure was a breeze and very easy to get started, overnight we had a portal and custom splash page which is exactly what we wanted.”
“We chose Purple for three simple reasons: the completeness of their solution, their strong focus on innovation and their culture. They were a clear leader in the bidding process from the start. They have a consummate understanding of the market space and have developed software that is both broad and deep and brings the future to the present rather than relying on approaches of the past. They were amazingly easy to do business with and worked through our unique needs tirelessly and patiently.”