Multi-ticket purchases only identify one person in the the booking process. The other ticket holders’ demographics are still unknown. When 7 out of every 10 fans never return, opening a direct line of communication with the people in your venue is key to understanding their interests and behavior to get them coming back.
Identifying who your fans are has never been more important
Almost half of sport and entertainment fans are unknown to marketing, CRM, and ticket sale representatives. Resale ticket markets not only blur fan and visitor profiles, they blur the channels they use to purchase tickets for particular games, concerts and special events in your venue.
Action data gathered in real-time to drive behavior that matters
Leverage stadium WiFi, location analytics, and intelligent marketing to get fans returning and spending more time in your venue
Personalization lifts revenue by 5-10%
Send fans and visitors to a fully branded splash page that allows them to login to your stadium WiFi via their favorite social media or short form. Once online, fans can be redirected to customized landing pages featuring hyper-targeted content based on the data collected to drive engagement and excite fans with exclusive, personalized offers.
“Purple has provided a platform that has helped us achieve our goal of elevating the fan experience. Not only do fans have easy access to the WiFi throughout the Arena, but with the customer data we are collecting, we are able to personalize our interaction with new and returning guests and send automatic updates and information based on specific demographic criteria.”
“eFan offers a full service to events with strong, high-density WiFi, interactive digital signage, content generation, collaborating with sponsors in ‘Fan Zones’ and interactive mapping. Before Purple, thousands of visitors remained anonymous to our marketing services despite increased engagement at events. Now, the platform complements our service in every aspect of our business with the captive online portal collecting active consumer information we can use to deliver more effective campaigns and measurement.”
“Online ticket sales mean that we don’t have the ability to collect as much data as we’d like on our visitors. Whether that’s through one fan buying multiple tickets, or fans purchasing tickets through third party websites; not to mention ticket resales. We miss out on a lot of data. Through the installation of WiFi analytics, we have been able to start bridging that gap.”
“Purple allows us to determine the demographics of our visitors and enables clients to better understand their audience. It is also helping us to recognize what type of events are needed at the center based on the interests of our visitors. Setting up Purple with our existing infrastructure was a breeze and very easy to get started, overnight we had a portal and custom splash page which is exactly what we wanted.”
“We chose Purple for three simple reasons: the completeness of their solution, their strong focus on innovation and their culture. They were a clear leader in the bidding process from the start. They have a consummate understanding of the market space and have developed software that is both broad and deep and brings the future to the present rather than relying on approaches of the past. They were amazingly easy to do business with and worked through our unique needs tirelessly and patiently.”