Solutions
WiFi insights for hotels and hospitality venues
Improve venue safety, boost your online presence, keep visitors coming back and drive profitability
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The need for change
COVID has driven a shift in how visitors behave and hospitality venues are having to adapt, quickly. Overall occupancy is down and brand loyalty has taken a significant hit; with visitors looking elsewhere for safe, convenient and enjoyable experiences.
Experience as a differentiator
Experience is quickly becoming a key differentiator in securing loyalty and getting visitors to spend.
Risk
If visitors do not feel safe, and if they do not enjoy the experience, they will not return - which means a loss of current and future revenue to competitors
Resolution
Experience has become a differentiator and through clear insight, communication, engagement and operational change, it is possible to improve
Opportunity
Respond to a change in consumer behavior - stand out from the competition and start to capture new visitors, improve brand reputation and better position for the future
Reward
Increase visitor return rates, save through improved operational efficiencies and develop a larger platform for growth
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Here's how Purple can help
Offer a free, secure and data compliant guest WiFi network that perfectly matches your brand and delivers key messages
Manage every step of your visitor WiFi experience, from login methods and beautifully designed splash pages, to branding, key updates and advertising to educate your visitors and help you drive revenue.
You can even connect with social to allow visitors to login quickly using their social media credentials.
Capture visitor data, boost your CRM records and increase marketing outreach
Hospitality venues typically only capture the data of the lead booker. Our captive WiFi platform allows you to collect contact data from every visitor who connects to your guest WiFi.
Use the data collected to build detailed visitor profiles, personalize your engagement, and significantly increase the outreach of marketing campaigns.
Reduce the amount spent with online travel agents and increase your profitability
Set up automated email campaigns that promote your brand, inform past visitors of an upcoming discounted room rate or offer your loyal visitors free access to key facilities during their next stay; helping you drive direct bookings and reduce the reliance on online travel agents.
Welcome your new visitors and reward those who are loyal encouraging them to return
As hospitality begins to recover, this provides an excellent opportunity for brands to capture and delight new visitors.
Send your new visitors a welcome email that includes facilities opening hours, upcoming event information and important safety messaging. Reward your returning visitors with an SMS message that thanks them for their continued loyalty and offers a 20% discount if they book again in the future.
Boost your online presence, get more reviews and beat your competitors
Connect our platform with leading review providers such as Trustpilot to instantly boost your online presence.
Let visitors know that you value their opinion with automatic email prompts politely asking them to leave a review following their visit. Use the feedback collected to further improve your venue operations and the visitor experience.
Optimize cleaning schedules with automated alerts that let the relevant teams know when areas need to be cleaned
Maintain a high level of cleanliness and improve operational efficiencies with alerts that trigger letting employees know that a room, table, restroom or service area needs to be cleaned following usage.
See exactly how your space is used and optimize to match
Better understand popular catering times amongst visitors in your dining area and identify busy periods at the gym or hotel bar. Using the data you can optimize staffing capabilities, stock and opening times to improve the experience and drive spend.
Publicly display real-time occupancy; allowing visitors to make informed decisions
Export presence data captured by our solution to in-venue screens, your website or app; allowing visitors to see live occupancy throughout your venue and facilities, and make smart decisions based on the data.
Our purpose built display app can also be used for automated access control at entry and exit points throughout your venue such as the gym or hotel bar; letting visitors know the current occupancy and indicating whether it is safe or not to enter.
Connect
Provide a free, secure and safe WiFi experience that perfectly matches your brand and helps drive spend
Educate
Keep visitors up to date with the latest safety information and other important venue messaging
Loyalty
Promote loyalty throughout the access journey and redirect visitors to your loyalty app to drive awareness and downloads
Return visits
Encourage your visitors to return with personalized offers and promotions
Valued
Receive feedback from your visitors on their experience and overall satisfaction
