Reports that tell your customers’ stories
Analyze the performance of all your venues through our wide range of reports
A centralized dashboard means you can quickly build detailed customer profiles and begin to understand how customers interact and move around your venue. Analyze and segment data including, customer demographics, preferred browsers and operating systems, top visitor locations, new vs. repeat visitors, footfall, dwell, data usage and much more.
You can also report on how customers respond and interact with your SMS and email marketing campaigns; enabling you to tailor future communications based on their interests.
Using a restful API, the data displayed within the Purple Portal reports can be connected instantly with a range of other CRM systems for a complete overview of your data.