Blogs
Author: Richard Ellor
Key US appointment marks expansion in Americas
19 March 2014 Purple WiFi rolls out global strategy with key US appointment Cloud-based social WiFi provider, Purple WiFi, is investing in its US expansion with the recruitment of Anne Lakstigala to the role of Vice President, Americas. This strategic appointment enables Purple WiFi to fully implement its US sales plans,…
Is Facebook really in decline?
Is Facebook in decline? We keep reading that young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’. Or so a recent report tells us. This Global Social Media Impact study suggests that the reason for teenagers…
Why should businesses use social media?
Media influences opinion… …there is no doubt about that. But do we mindlessly follow what is presented to us? Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it. Then along…
Admiral Taverns rolls out free WiFi
Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much…
The psychology of social media
Social media has had a profound effect on the way people engage with each other. Its power lies in the way it can provide users with a sense of personal connection and community. Psychologists are interested in what effect this has on people’s behaviour in real life. Which is the…
Spotlight on: Data Retention Obligations in the European Union
(Important Note added on 14 July 2014: The EU law in this area is currently undergoing change and this blog post requires updating to reflect the current circumstances. We will be re-publishing with the up to date legal information as soon as possible.) The need to allow access to public…
U.S. Guest WiFi – What Are the Risks?
According to Clare Boothe Luce, “No good deed goes unpunished.” Today, business owners fear that this aphorism may apply to the good deed of providing open guest WiFi to their customers. While answers may vary around the globe, in the U.S. the rewards appear to outweigh the risks. Indeed, numerous…
Alhambra gets shoppers online
Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx. The business didn’t have any free WiFi…
10 top tips for hotels to get more from social media
How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement…
Are businesses doing enough? Purple WiFi Survey Results
Wireless internet. WiFi. However you refer to it, you simply can’t deny that it’s something we’re all familiar with now. A study in 2012 found a staggering 73% of UK homes had WiFi networks. The same study placed the UK second on worldwide household WiFi penetration, just behind South Korea…
Four clever things that mobiles may do in the future
Are we near the time when your mobile phone is literally an extension of oneself? It is close to being the only thing you need to leave the house with. As we become ever reliant on that smart little box, things are about to improve: 1. Smart Phones can open…
e92plus enhances wireless portfolio with Purple WiFi
New resale agreement for Purple WiFi e92plus, the award winning VAD (Value Added Distributor), have signed up innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest wireless and location analytics solutions to its growing portfolio of wireless solutions. The market for Wi-Fi continues to grow…
Do hotels still have reservations about free wifi?
Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone…
www (World Wide WiFi)
Attracting the free wifi tourists On a daily basis more cities are announcing their intention to create city-wide wifi hotspots. From Tel Aviv to Perth in Australia, it’s a move that should be welcomed by local venues as it encourages both leisure and business tourists, which will boost the local economy. Knowing…
Convert coffee shop WiFi parasites to powerful ambassadors
What do you get in return for offering free wifi? Once again we’ve been reading about coffee shops trying to meet customer demands by offering free WiFi but losing out. This time it’s the coffee shops in Washington DC that are bearing the financial burden of their generosity, with students…