Blogs

Soft launch of Purple Freemium product model at Web Summit 2013, Dublin We’d barely begun talking about our plans to roll out a free version of Purple WiFi when we were inundated with requests. Safe to say it’s going to be popular! We’ve therefore decided to tell people more about…

What a great week it’s been off the back of the IP Expo at Earls Court last week. Our office has been doing live demos to customers & resellers all over the world! If you saw the press release you’ll have seen that we announced our partnership with Ingram Micro…

This morning we’re able to confirm the exciting news that Purple WiFi has partnered with global WiFi solutions provider, AirTight Networks.  This arrangement will see our social engagement software integrated into AirTight’s cloud-managed WiFi platform, meaning AirTight customers can now benefit from the analytical data driven from social networking information…

Ingram Micro brings resellers further Advanced Solutions benefits with high margin opportunities through Purple WiFi’s Cisco-integrated Enterprise Solutions  Ingram Micro (UK), a division of Ingram Micro Inc, the largest global wholesaler of technology products and supply chain management services, will launch a new partnership with Purple WiFi by showcasing its…

On Tuesday Apple announced its latest iPhones at its Cupertino Headquarters in Calif, US, the iPhone 5c and iPhone 5s. Essentially the 5c is a new and updated version of the iPhone 5 which comes in one of 5 colours (Blue, White, Pink, Yellow or Green) and is supposedly billed…

In an age where most people are fixated with the 4 inch retinal digital display in front of them rather than a newspaper, many traditional advertising methods are experiencing less engagement with the consumer, meaning traditional advertising needs to work harder in order to generate sales and revenue growth for…

I’ve recently returned from a two week summer holiday to Gran Canaria. We stayed in an ‘All Inclusive’ four star hotel in the Maspalomas, ideally located close to the beach, shopping centres and local nightlife. Having weighed up other destinations and hotels, we decided to stick with something we knew…

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies…

At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th…

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to…

Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data…

I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently…

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Since its debut in 2003, The Wall Street Journal’s D: All Things Digital conference has been breaking news and highlighting innovation by providing straight-up, unvarnished conversations with the most influential figures in media and technology. D creators and…

Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is…

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism.  I read the retail futurist’s book soon after it was released in…