Category: Internet of Things
Love it or loathe it, Christmas is literally around the corner (again, yes I know!) and if you’re like me and left it until the last minute, it’s probably time to rush around like a madman looking for presents and as a lover of both Christmas and technology, I find myself browsing the internet and…
With each passing day, the internet expands further, providing savvy digital marketers with fresh possibilities. Sticking to the methods that got results 5 years ago isn’t going to have the same potency today. If you want to gain some traction when promoting your products, you need to think ahead and find fresh avenues to explore….
Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling that those organisations that fail…
As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the necessary security measures in place,…
Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft, fully digitized grab-and-go convenience store,…
When I was asked to write some blog pieces about the Internet of Things, I was both excited – because it is a topic I think is of massive importance – and slightly worried, since the Internet of Things is such a broad subject. There was a temptation to launch into a specific industry and…
Now that 2016 is coming to a close, it’s easy to see why this year has been THE year for making the Internet of Things a bigger part of our lives. More and more connected gadgets have sprung up to make previously ‘dumb’ things smart. In no particular order (because ain’t nobody got time for…
Our dedicated tech team gave up their weekend to come into the Manchester headquarters to take part in the inaugural Purple Hackathon. The night owls worked 24 hours straight to explore how we can harness the Internet of Things to help our customers better understand and interact with their physical spaces.
“So why is it called the Internet of Things?” Was the question from my five year old when I told him what I was writing about –” it sounds awesome”. Maybe he’s been watching too much YouTube, maybe he’s right? It is pretty ‘awesome’, by giving objects, animals or people unique identifiers and the ability…
How the Internet of things influences the marketing landscape The Internet of things, in case you haven’t heard, is the interconnectivity of digital devices. This gives marketing a great power since the IoT is an opportunity for real-time engagement and customer service. It is such exciting news for the industry that over half of the…
Artificial intelligence; friend or foe? Imagine technology that could train a webcam on users while they are watching a political debate in the audience. Tracking their smiles, frowns and angry gesticulating, in order to measure their levels of agreement, confusion, horror or amusement and comparing their reactions to others. This technology already exists. Coca-Cola and…
The definition of the Internet of Things is “intelligent interactivity between humans and things to exchange information and knowledge for new value creation.” Try saying that after a glass of wine! There’s been a lot of talk about the IoT in the business world, and with good reason. It’s chock full of potential to improve…
I’m building a time machine Hurrah according to Google it’s the year of the automated car. I’m twitching the curtains waiting for it to arrive. Then again, I’m not sure I’d like to be driven around at 25 miles an hour, a speed just slow enough to feel uncomfortable when passing pedestrians. Is it like…
The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat we read told us that…
