Blogs

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

With the healthcare industry moving faster than we’ve ever known it can be difficult to keep up to date and have the most relevant information. Below we have created a list of blogs to keep you informed about healthcare news, technology advancements, policies and administrations, and much more! The blogs…

Take a look at what the future of healthcare holds for the patient experience and the technologies that are influencing change in healthcare digitalization.

Croydon Health Services NHS Trust has revolutionized its hospital signage by launching the country’s first interactive mapping service.

In July 2021 U.S. News released their annual Honors Roll for the top 20 rated U.S. hospitals, and in this blog, we’ll show you the honors roll top 3, what they’re ranking for, and their focus toward patient experience. Annual U.S. hospital honor roll Each year U.S. News for Health…

Following an international RFP search, in July of 2021 VCU Health System chose Purple to implement a wayfinding solution on its growing downtown medical campus in Richmond, Virginia. With this solution, patients and visitors can preview digital maps and directions online before they arrive and use interactive walking routes when…

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations, however there are ways your facility can help. What is patient…

Customer complaints can improve your business if addressed properly. Learn why they matter and how to turn them into opportunities for growth.

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the…

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured…

Are you starting to think about your plans for the upcoming holiday season?  Many other retailers are. A bumper 2021 holiday season?  The 2020 holiday season was like none that we’ve ever experienced before. Rather than the hustle and bustle of visiting physical stores, we were all forced to limit…

Purple has teamed up with Exit Design, a leading experiential graphic design firm that produces comprehensive wayfinding and signage systems to help complex organizations promote their brand and enhance their visitor experience. Through an experience assessment, engaging with staff and patients to gather quantitative and qualitative data, Exit is able…

In this blog you'll learn about primary data, how it can improve business operations and functions to boost customer experiences and further boost revenue.

Read about 5 effective customer retention strategies, from surveying your customers to under-promising and over-delivering.