Blogs
Why brick and mortar stores are key to world domination
You may have noticed we’ve been talking a lot about the ‘customer algorithm’ recently. It’s a term that we have coined off the back of Alibaba’s ‘new retail’ strategy – one that aims to merge the online and offline worlds of data capture. It’s all about combining data from multiple…
WiFi4EU: A Continental Shift In Free WiFi Access For Europe
On May 29th, 2017 the European Parliament, the Council, and the Commission reached a political agreement to provide free WiFi connectivity for citizens and visitors in the European Union. The WiFi4EU scheme will be delivered through simple and non-bureaucratic procedures including online applications, payments by vouchers (each worth 15,000 Euros)…
Purple helps students develop their coding skills at Changing Horizons event
Earlier this month, Changing Horizons, branched out to Oldham’s Queen Elizabeth Hall following its prior success in Blackpool in 2017 and 18. Along with Blackpool, Oldham has been identified as one of the lowest areas of social mobility in the country which made it a particularly important location for the…
Register your 1:1 with Purple at HITEC Amsterdam 2018
Are you attending this years HITEC event in Amsterdam? If so, make sure you book in some time to visit stand 176. Purple will be on hand over the course of the three day conference to talk you through how you can increase customer retention by 24%. Intrigued? You should…
Purple appoints new Director of Sales – US and Canada
Global WiFi analytics provider, Purple, has named Amy Horowitz as their new Director of Sales – US and Canada. The appointment comes shortly after Purple announced a whirlwind 2017. During this time the company demonstrated a 367.2% increase in revenue compared to the previous year in America alone. Horowitz has…
Purple takes home the Judges’ Award for International Success at Northern Tech Awards
Purple, global WiFi analytics providers, were last night presented with the Judges’ Award for International Success at the Northern Tech Awards, hosted by GP Bullhound. The awards, held at The Hub in Edinburgh, recognized key players in the region’s digital sector and celebrated the fastest growing and most promising technology…
How our end users have absolute control over their data
End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there…
All access WiFi lands at Miami HEAT’s AmericanAirlines Arena
As part of the Miami HEAT’s commitment to make the AmericanAirlines Arena the premier sports and entertainment venue in South Florida, a wide-spread and secure guest WiFi network has been introduced to enhance the customer experience. In July 2017, Purple was expertly installed across over 350 access points throughout the…
Transforming the fan experience: What if Amazon FC was real?
Increasing the number of times a fan visits your venue has a direct and measurable impact on revenue; as does extending the duration of their visit. To do this, stadiums need to have a clear understanding of who each of their visitors are and how they behave when they are…
Introducing the Customer Algorithm: Bringing your digital and physical analytics together
The digital economy is facilitating a new era of engaging with customers. And so, businesses are always looking for new and innovative concepts to improve the customer experience. We wrote a piece earlier this month around ‘new retail’; a strategy first introduced in 2016 by Alibaba Founder, Jack Ma. We…
PTC join Purple’s global partner network
Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying…
Purple and Airship land a winning solution for Revolution Bars Group
Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement…
Purple and Local Measure unveil new engagement connector at Cisco Live ANZ
Purple, the intelligent spaces company, and Local Measure, local customer intelligence experts, unveil the Local Measure Connector at Cisco Live ANZ. The Connector provides businesses across retail, hospitality, stadiums and entertainment and other industries, with a holistic approach to customer engagement. The two global tech companies have been collaborating within…
Return of the Hack: Purple puts students to the test at Tameside Hackathon
Following the success of last year’s event, Purple once again put students across Greater Manchester to the test at the 2018 Tameside Hack. The two-day event, run by Tameside Council and Tameside College, gives young people aged 12-18 the chance to get competitive with their coding, digital and creative skills.…
Big data and the part it’s playing in ‘new retail’
Alibaba founder, Jack Ma, used the term ‘new retail’ in 2016 to describe a future that would blend online, offline, logistics and data across a single value chain. The strategy aims to establish the business as a consumption solution provider, leveraging big data to enhance consumers’ shopping experiences. And we…