Blogs
Purple welcomes Shopronics on board its global partner network
Purple has formed a new technology partnership with Shopronics, providers of big data and predictive analytics, to supply businesses with in-depth data and insights around their customers and physical spaces. Shopronics specialise in big data and predictive analytics, and use the Internet of Things to gather data around their clients’…
Purple: Introducing our new MailChimp Connector
We are pleased to announce that our WiFi analytics solution is now fully integrated with MailChimp; the world’s largest email marketing automation platform. The integration will allow marketing teams to quickly and easily create new mailing lists and deliver personalized communications to customers, increasing customer satisfaction and revenue. Through integrating…
Purple disrupt the WiFi market yet again; offering their enhanced analytics solution free of charge
Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of…
MarketsandMarkets™ announce Purple as a key player in the managed WiFi market
In a recent report by MarketsandMarkets™, Purple have been named as a key player in the managed WiFi solutions market. Other named players include Cisco Systems, Fujitsu, Vodafone, Verizon, Ruckus Wireless, Aruba, and Mojo Networks. According to the report, ‘Managed Wi-Fi Solutions Market by Networking Service (Network Security, Network Planning…
Why would 10,000 people want an umbrella that didn’t work in the rain?
10,000 people considered a WiFi enabled umbrella you couldn’t use in the rain just to stay connected to WiFi. Purple Rain was a phantom product introduced by the global leader of WiFi analytics, Purple, as part of a Black Friday experiment last November. The not really patented Connected Canopy –…
Purple welcomes NLT Networks on board its global partner network
Purple has formed a technology partnership with NLT Networks, leading providers of IT business solutions and consultancy, to provide businesses with in-depth data around their customers and physical spaces. NLT Networks work with a number of high profile partners including, Fortinet, Ruckus, Cisco, Meraki, HPe, Aruba and more, and they…
Register your 1:1 with Purple at Cisco Live Barcelona 2018
2017 was another big year of introducing personalization, customization and localization to retail, hospitality and leisure organisations with new brands, such as McDonald’s, joining the Purple network. More and more businesses are realising the potential data insights have in understanding how to engage consumers and increase covers, spend, dwell time…
Sugar On Top roll out Purple’s solution to identify and reward loyal customers
The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…
The Future of Data with Amazon’s Alexa Evangelist and GI Insight
A consumer’s journey to making a purchase happens in minutes, therefore why wouldn’t brands create an experience for your customers that reacts with their behaviour and interests – in minutes. Technologies, machine learning and automation are changing the shape of marketing and how businesses understand and engage with their customers.…
Hear from Purple’s apprentices on why you need to get coding in 2018
More job positions require coding and programming than you think. Significantly more businesses are relying on computer code to automate and design systems, from websites to networks and even email campaigns. Learning the skills to code and understand computer languages empowers employees with the confident to explore more tools and…
Purple move to new offices in Austin, Texas to accommodate further growth
Purple, global leaders in guest WiFi analytics, are moving to TechSpace, a vibrant and creative shared office space located in one of Austin’s premier locations, 98 San Jacinto Center. The new space will allow Purple to execute plans to build on the existing team to meet a continued increase in…
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced business efficiency, customer satisfaction and increased revenue. We are now very pleased to announce that we have enabled Webhooks in Logic Flow, which will take the possibilities…
Purple’s WiFi and analytics solution – McDonald’s is lovin’ it
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital…
What’s an AP, and why should businesses invest?
You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to…
WiFi will kill mobile networks by 2025
We all want data, quickly and efficiently. From our FitBits to our Smart fridges, social media apps, and everything in between, we expect seamless connectivity. Businesses are equally as demanding – offices, hospitals, schools, airlines, hotels and restaurants and many other venues are consuming data at a rapid rate. But…