Blogs

Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded. If this is the case, then you’re encountering the same problem that many…

Customer reviews are imperative to business success. In fact, research from TripAdvisor shows that two out of every three people won’t even consider making a purchase until they have read at least one review from a trusted source such as TripAdvisor or Trust Pilot.  Only one in ten satisfied customers…

The Covid19 pandemic has seen many people postpone their healthcare visits out of fear of infection, how can healthcare facilities encourage patients to return?

The fact that online businesses capture customer data isn’t a secret. We’ve all been onto an ecommerce site and had a pop-up flash before our eyes, urging us to sign-up to a newsletter to receive all the latest news, deals and discounts. We’ve also filled up our shopping carts, clicked…

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before…

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

Free, fast, and reliable WiFi tops meeting requirements According to Benchmark Resorts & Hotel, fast and reliable free WiFi is the top planning issue for conference meetings today. With up to three wireless devices per each attendee, WiFi expectations at conferences are undoubtedly high. The WiFi must have the capability…

Manchester to Melbourne Imagine being given the opportunity to work in one of the greatest cities in the world, Melbourne… with an incredible climate, gorgeous scenery and almost 2,000 kilometres of beaches! Well for me, Purple made it happen. I was a Technical Solutions Specialist working at Purple HQ in…

One of the current debates about WiFi and social media sites is the debate on privacy and how much information should be available for other people to see and use. Would you be prepared to share everything that you wrote by text, posted on social media sites, or even in…

Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success,…

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

If you are reading this then you probably use the internet a fair bit (or perhaps nearly all day, everyday). But, not everyone is as tech savvy as you!  Did you know that some people don’t know the difference between the internet and the WWW? Some even don’t know what…