Tag: guest WiFi

crm benefits for smb businesses header

Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…

purple wifi advertising

Many businesses are looking for new ways to reach their target audience, and year after year are continually using the same techniques such as PPC and social media advertising. These options, while sometimes effective, are getting more expensive as businesses compete for the attention of their desired audience. For example, 64% of brands are looking…

Atea join the Purple partner network

Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure.  Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a full range of hardware and…

Restaurants of the future - busy restaurant

The next-generation customer is tech-savvy, well connected, and holds high expectations. A restaurant’s brand is no longer only about food. Don’t get me wrong; food is obviously very important, but it’s the digital experience that will leave a lasting impact on customers and ultimately allow restaurants to differentiate themselves from the competition. What do customers…

Identifying customers with WiFi analytics

John, aged 23, from Manchester. He’s a repeat customer. His last visit was on 10/02/2019, and he has an average dwell time of 30 minutes. Capturing customer data online is something that we are very good at. We know how many people visit our website, how much time they spend on-site, their demographics, whether they…

Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases, brand loyalty. Consumers of a…

Airport digitization - has the passenger experience improved enough?

Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the overall airport experience. Recently, it…

You know that box that you switch off and back on again when your WiFi starts playing up at home… well that’s not an AP, that’s a router. An AP, otherwise known as an access point, connects to that box allowing you to extend the range of your WiFi to a particular location. Let’s imagine…

Guest WiFi Purple

South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at Hotel Capital in Chile, with…

In-Store WiFi: Are you using it to it’s full potential?

Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure in-store WiFi. With so many…

Purple ticks all the boxes for SMG, the world leader in venue management

Purple, the intelligent spaces company, and Insource Technology have installed WiFi and location analytics at the Irving Convention Center operated by SMG, the world leader in venue management. The Irving Convention Center at Las Colinas, Texas, is using Ruckus hardware and Purple to deliver guest WiFi whilst collecting visitor data, monitoring movement and tracking footfall….

Queensland Airports Limited select Purple and FLEXdata Solutions for their WiFi and location analytics solution

Purple, the intelligent spaces company, and its fully certified partner, FLEXdata Solutions, have signed a three-year contract to supply guest WiFi and location analytics to Queensland Airports Limited (QAL). FLEXdata Solutions, a systems integrator located on the East Coast of Australia, installed Cisco Meraki Wireless and Purple’s WiFi solution at four airports owned and operated…

Purple connects PizzaExpress in UAE

Purple, the intelligent spaces company, and CDW, the international IT solutions provider, today announced its partnership with PizzaExpress UAE. PizzaExpress UAE selected Purple and CDW to offer fast, free and secure guest WiFi to customers while gathering valuable analytics. CDW has delivered a fully integrated solution comprising hardware, software and services in partnership with Cisco…

Purple Portal Login

Please select your region below


Login now


Login now


Login now

Purple is named a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services

Access your complimentary copy of the report.

Access Now!
gartner indoor location services
Disclaimer: GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved.
gartner logo