January 25, 2021 The Internet of Behavior – A marketing breakthrough or moral conundrum? A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’ as being made up of… Read More
May 16, 2017 Why big data doesn’t need to be a big issue Technological advancements and digital transformation are revolutionising the way businesses operate, with many actively converting data into insights to help them achieve their core business objectives. Through the use of big data and IoT, the UK economy is expected to generate £322 billion in revenue from 2015 to 2020, signalling that those organisations that fail… Read More
January 19, 2017 The Technology Behind Amazon Go: How it Works and What It Means for Retailers Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it’s likely you’ve heard of Amazon Go. On December 5th 2016, Amazon announced that it was opening an 1,800 sq ft, fully digitized grab-and-go convenience store,… Read More
December 12, 2016 2016’s Big Fat List of IoT Gadgets Now that 2016 is coming to a close, it’s easy to see why this year has been THE year for making the Internet of Things a bigger part of our lives. More and more connected gadgets have sprung up to make previously ‘dumb’ things smart. In no particular order (because ain’t nobody got time for… Read More
March 10, 2016 Purple IoT Hackathon – the results are in Our dedicated tech team gave up their weekend to come into the Manchester headquarters to take part in the inaugural Purple Hackathon. The night owls worked 24 hours straight to explore how we can harness the Internet of Things to help our customers better understand and interact with their physical spaces. Read More
February 18, 2016 What’s next for the Internet of Things? “So why is it called the Internet of Things?” Was the question from my five year old when I told him what I was writing about –” it sounds awesome”. Maybe he’s been watching too much YouTube, maybe he’s right? It is pretty ‘awesome’, by giving objects, animals or people unique identifiers and the ability… Read More
February 10, 2016 Purple’s top 6 digital marketing trends for 2016 2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing. But 2016 really does feel as though it could be the year we begin to put the customer up front and central, not only in… Read More
January 26, 2016 Top 5 Tech Trends from CES 2016 176,000 attendees and almost 3,7000 companies including 400 start-ups. It can only be CES (The International Consumer Electronics Show), where trends at the very cutting edge of the tech industry are brought to life in the deserts of Nevada. Amidst the sea of awesome gadgets and gizmos on display, making sense of it all can be… Read More
September 12, 2015 5 ways wearable tech is getting even smarter A slideshare by People’s Monthly on mobile and wearables prompted us to look at the popular and potential wearables of today and how they might be used in different market places. At Purple wearable tech matters to us because it’s reliant on connectivity to make it work. As the number of wearables increases around the… Read More
July 07, 2015 Top 5 things you always wanted to know about self driving cars I’m from the generation that grew up watching Knight Rider. Every Saturday evening with a packet of Skips crisps. My Gran thought David Hasselhoff was ‘dishy,’ but I watched it for the car, I wanted a KITT, a car that I could summon via my watch to rescue me when in grave peril. Thankfully, I… Read More
June 08, 2015 How will IoT affect Marketing in the future? How the Internet of things influences the marketing landscape The Internet of things, in case you haven’t heard, is the interconnectivity of digital devices. This gives marketing a great power since the IoT is an opportunity for real-time engagement and customer service. It is such exciting news for the industry that over half of the… Read More
June 06, 2015 Artificial intelligence, is it good or bad? Discuss. Artificial intelligence; friend or foe? Imagine technology that could train a webcam on users while they are watching a political debate in the audience. Tracking their smiles, frowns and angry gesticulating, in order to measure their levels of agreement, confusion, horror or amusement and comparing their reactions to others. This technology already exists. Coca-Cola and… Read More
April 29, 2015 The Internet of Things – are we at the tipping point? The definition of the Internet of Things is “intelligent interactivity between humans and things to exchange information and knowledge for new value creation.” Try saying that after a glass of wine! There’s been a lot of talk about the IoT in the business world, and with good reason. It’s chock full of potential to improve… Read More
