Blogs

Tag: location based services

Purple has formed a new technology partnership with Favendo, the European leader in location-based services, to provide their customers with comprehensive insights into their venues and visitors. Favendo, headquartered in Bamberg, Germany, develops and sells trend-setting location-based services for customers around the world and is recognised for its precise indoor navigation solutions. Purple’s WiFi and…

Transports Metropolitans de Barcelona (TMB) has awarded a lucrative contract to Purple, the intelligent spaces company, and DelfyNet, a leading managed service provider, to deliver WiFi and analytics across its entire fleet of tourist buses. TMB, the main public transport operator in Barcelona, was keen to monetize their WiFi offering on the Barcelona Bus Turístic,…

Redcentric unveiled as Purple's latest Certified Partner

Purple, the intelligent spaces company, today announces that Redcentric, a leading managed service provider, has become a Certified Partner. Redcentric specialises in providing on premise, managed and Cloud services to public and private sector organisations across the UK. Purple’s marketing and analytics solution acts as a complementary overlay to Redcentric’s Enterprise Wireless LAN service. It…

WiFi or beacons for location based services?

Location based services are now the norm. From sat navs to google maps on our phone, we all understand that our devices can communicate with satellites or other location technology to try to pinpoint where we are stood. There are options available to brands and venues who want to take advantage of what Location Based…

Why location based services will make us happier shoppers

Location based happy shopping Who doesn’t like shopping? Well, for those who aren’t so keen, Location Based Services should help to make it a better experience. New WiFi based technologies allow shops to utilise geo-fencing, drawing invisible lines around our favourite sales areas or locations and allowing a store to realise when we are there….

Presence analytics explained

Presence Analytics bridges the gap between Google Analytics and the real world, offering real time data and reporting using WiFi technology. It’s similar to how cookies track user browsing online. This information gives our venues an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly. We already serve demographic and engagement…

Purple WiFi advances to Cisco Preferred Solution Partner

We are proud to announce that Purple WiFi is now a Preferred Solution Partner in the Cisco Solution Partner Program. The relevancy of network connections is being enhanced by the Internet of Everything (IoE), which brings people, data and processes together. Being a member of the Cisco Solution Partner Program means that Purple WiFi can…

Purple WiFi and Wavelink join forces to offer Social WiFi

April 30, 2014 – Purple WiFi has signed a distribution agreement with enterprise mobility and UC Solutions distributor, Wavelink. The agreement will see the addition of Purple  WiFi’s cloud-based, Social WiFi solution, which includes presence analytics and location based services, to Wavelink’s portfolio of products. By entering into a distribution relationship with Wavelink, Purple WiFi…

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