Blogs

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it…

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…

Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure…

Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S.,…

  According to Tech 21, 50% of consumers would rather leave home without their wallet than without their phone. And it’s not surprising when we consider what mobile devices are now capable of. We can browse online stores, compare prices and make purchases online all via our phones. We can…

Recent research has found that retailers who offer in-store WiFi are seeing the benefits with an increase in their bottom line and an increase in sales. IHL, sponsored by Airtight and Earthlink, carried out research into the use of in-store WiFi:  “Impact of Store Networks and WiFi on Customer Experience”.…

On September 4th, we officially launched Purple WiFi at Camden Market with a party for our partners, customers and guests. The event, held at the stunning Gilgamesh venue in Camden Stables Market, brought together the great and the good from the local community, our partners Cisco Meraki, as well as…

Everybody loves a good deal! Many of us will admit to carrying several loyalty cards around with us to make sure we get access to some of the best deals. But in today’s society we are used to getting everything fast – it’s a world of instant gratification. Point collecting…

Purple allows Stables Market in Camden to offer an easy to use WiFi service with the added bonus of WiFi marketing opportunities and footfall monitoring August 19, 2014: Purple, the intelligent spaces company, today announced the launch of a secure and legal Social WiFi solution for Stables Market Camden, London’s…

The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance…

Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi…

What a great week it’s been off the back of the IP Expo at Earls Court last week. Our office has been doing live demos to customers & resellers all over the world! If you saw the press release you’ll have seen that we announced our partnership with Ingram Micro…