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Tag: retail wifi

how retail marketing must evolve for 2023
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How retail marketing must evolve for 2023

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

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Top 5 Technology Trends To Watch In 2020

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it…

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Purple retail WiFi
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Is Black Friday still big for retail? Our analytics suggest it is.

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…

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In-Store WiFi: Are you using it to it’s full potential?
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In-Store WiFi: Are you using it to it’s full potential?

Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to be connected wherever we go, and rely on established venues like shopping malls, department stores, and chain stores to provide us with reliable and secure…

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Acuative becomes a Purple Certified Partner to attract new opportunities in retail|
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Acuative becomes a Purple Certified Partner to attract new opportunities in retail

Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S.,…

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Our 4 key takeaways from the 2015 Mobile Shopping Report
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Our 4 key takeaways from the 2015 Mobile Shopping Report

According to Tech 21, 50% of consumers would rather leave home without their wallet than without their phone. And it’s not surprising when we consider what mobile devices are now capable of. We can browse online stores, compare prices and make purchases online all via our phones. We can even…

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WiFi's Impact on Retail: Increasing Spend and the Bottom Line
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WiFi’s Impact on Retail: Increasing Spend and the Bottom Line

Recent research has found that retailers who offer in-store WiFi are seeing the benefits with an increase in their bottom line and an increase in sales. IHL, sponsored by Airtight and Earthlink, carried out research into the use of in-store WiFi:  “Impact of Store Networks and WiFi on Customer Experience”.…

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A Purple celebration for the launch of WiFi at Camden Stables Market
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A Purple celebration for the launch of WiFi at Camden Stables Market

On September 4th, we officially launched Purple WiFi at Camden Market with a party for our partners, customers and guests. The event, held at the stunning Gilgamesh venue in Camden Stables Market, brought together the great and the good from the local community, our partners Cisco Meraki, as well as…

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What's in store for the future of point collecting?
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What’s in store for the future of point collecting?

Everybody loves a good deal! Many of us will admit to carrying several loyalty cards around with us to make sure we get access to some of the best deals. But in today’s society we are used to getting everything fast – it’s a world of instant gratification. Point collecting…

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Stables Market Camden turns Purple with free WiFi for visitors
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Stables Market Camden turns Purple with free WiFi for visitors

Purple allows Stables Market in Camden to offer an easy to use WiFi service with the added bonus of WiFi marketing opportunities and footfall monitoring August 19, 2014: Purple, the intelligent spaces company, today announced the launch of a secure and legal Social WiFi solution for Stables Market Camden, London’s…

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Purple WiFi’s summary of the ‘Future Stores’ Retail Repo
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Purple WiFi’s summary of the ‘Future Stores’ Retail Report

The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance…

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Alhambra shopping centre
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Alhambra gets shoppers online

Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi…

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Everyone's been talking about IP Expo
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Everyone’s been talking about IP Expo

What a great week it’s been off the back of the IP Expo at Earls Court last week. Our office has been doing live demos to customers & resellers all over the world! If you saw the press release you’ll have seen that we announced our partnership with Ingram Micro…

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