March 16, 2021 Purple & UST DataLabs Deliver Geographical Links Between Public WiFi and the Rates in Covid Cases In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and Purple data collected from over… Read More
September 03, 2014 The best WiFi statistics of 2014 The Huffington Post recently gave us 50 technology statistics including some stats from our own Purple WiFi survey! Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats: 1) WiFi makes shoppers happy We know from the Future Stores Report that showrooming happens, and… Read More
June 17, 2014 Purple WiFi’s summary of the ‘Future Stores’ Retail Report The recent large scale study ‘The Future Stores 2014 State of Brick and Mortar Report’ has looked into the in-store retail experience and technology standards currently in place at over 110 of America’s top companies. The survey’s aim was to investigate the trends and current use of technology to enhance customer experience. The respondents came… Read More
June 11, 2014 Our latest survey: how do people use WiFi in public places? Do you actively try to find free WiFi when you are out and about? Do you even access it if it’s available? We surveyed a whopping 2540 people and our results were very interesting. Demographics of our respondents The respondents were nearly of equally mixed gender with just over half answering who were male. The… Read More
January 15, 2014 Are businesses doing enough? Purple WiFi Survey Results Wireless internet. WiFi. However you refer to it, you simply can’t deny that it’s something we’re all familiar with now. A study in 2012 found a staggering 73% of UK homes had WiFi networks. The same study placed the UK second on worldwide household WiFi penetration, just behind South Korea at 80% and in front… Read More
January 10, 2014 Four clever things that mobiles may do in the future Are we near the time when your mobile phone is literally an extension of oneself? It is close to being the only thing you need to leave the house with. As we become ever reliant on that smart little box, things are about to improve: 1. Smart Phones can open doors This is true. When… Read More
December 02, 2013 Do hotels still have reservations about free wifi? Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone with them will vouch for… Read More
November 13, 2013 www (World Wide WiFi) Attracting the free wifi tourists On a daily basis more cities are announcing their intention to create city-wide wifi hotspots. From Tel Aviv to Perth in Australia, it’s a move that should be welcomed by local venues as it encourages both leisure and business tourists, which will boost the local economy. Knowing you’ll have a free world… Read More
October 29, 2013 Purple Freemium WiFi launch at Web Summit Soft launch of Purple Freemium product model at Web Summit 2013, Dublin We’d barely begun talking about our plans to roll out a free version of Purple WiFi when we were inundated with requests. Safe to say it’s going to be popular! We’ve therefore decided to tell people more about our free product at Web… Read More
