Data and insight for your physical space

Access a wealth of data and analytics to help you build detailed customer profiles and better understand how customers are behaving within your venue.

Speak to an expert

With our cloud software enabled over your existing hardware, whether that’s WiFi or sensors, you can access a wealth of rich analytics. Similar to website analytics, our platform provides real time customer data and insight including name, age, gender, social interests, contact information, frequency of visits and more. You can also capture detailed information about how customers move around your venue and utilize space through a variety of occupancy reports including real-time and historic trends in footfall, heatmaps, dwell throughout and across zones and more.

All of the data collected is stored within a centralized, enterprise-class reporting suite, ready for you to analyze and use to make informed decisions.

Build detailed customer profiles with the data collected
Access all of the data from a centralized reporting suite
Easily segment the data to understand your different customer groups
Use the data collected to personalize marketing communications

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

Analytics features


Understand your customers and analyze venue performance with a range of reports and filters

Learn more

Enterprise-Class Analytics

Segment your customer data in over 5,000 different ways to help you identify trends and patterns

Learn more

Social Responsibility Dashboard

Manage your venue density score, hygiene rating and NPS score with Purple’s social responsibility dashboard.

Learn more

Here’s how our customers use our Analytics

Purple Portal Login

Please select your region below


Login now


Login now


Login now