Reports that tell your customers’ stories

Analyze customer data and the performance of your venues through our wide range of reports.

A centralized platform means you can quickly build detailed customer profiles and begin to understand how customers interact and move around your venue. Analyze and segment data including, customer demographics, preferred browsers and operating systems, top visitor locations, new vs. repeat visitors, footfall, dwell, data usage and much more.

Using a restful API, the data displayed within the platform can be connected instantly with a range of other CRM systems for a complete overview of your data.

Speak to an expert

Benefits of Reporting

Create rich, accurate and up-to-date customer profiles; enabling you to understand and engage more effectively with your customers

Combine insights from both your physical venues and online data to get a complete view of your customers

Collect real time, accurate customer data at both individual venue and group venue level, allowing you to compare venue locations

Use the data to create customer focused business models and processes aimed at improving the end-to-end experience

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

Analytics features

Enterprise-Class Analytics

Segment your customer data in over 5,000 different ways to help you identify trends and patterns

Learn more

Social Responsibility Dashboard

Manage your venue density score, hygiene rating and NPS score with Purple’s social responsibility dashboard.

Learn more

Here’s how our customers use reporting

Purple Portal Login

Please select your region below


Login now


Login now


Login now