Analytics
Reporting
Reports that tell your customers’ stories
Analyze customer data and the performance of your venues through our wide range of reports.
A centralized platform means you can quickly build detailed customer profiles and begin to understand how customers interact and move around your venue. Analyze and segment data including, customer demographics, preferred browsers and operating systems, top visitor locations, new vs. repeat visitors, footfall, dwell, data usage and much more.
Using a restful API, the data displayed within the platform can be connected instantly with a range of other CRM systems for a complete overview of your data.
Benefits of Reporting
Create rich, accurate and up-to-date customer profiles; enabling you to understand and engage more effectively with your customers
Combine insights from both your physical venues and online data to get a complete view of your customers
Collect real time, accurate customer data at both individual venue and group venue level, allowing you to compare venue locations
Use the data to create customer focused business models and processes aimed at improving the end-to-end experience
Analytics features
Location Analytics
Identify footfall, high dwell areas, popular pathways and more to help optimize your venue
Enterprise-Class Analytics
Segment your customer data in over 5,000 different ways to help you identify trends and patterns
Social Responsibility Dashboard
Manage your venue density score, hygiene rating and NPS score with Purple’s social responsibility dashboard.
