Key visitor analytics for retailers & shopping malls

Optimize your venue safety, improve the shopping experience and drive visitor loyalty

Speak to an expert
  • Michael-Kors-home
  • Harrods logo
  • Harvey Nichols logo
  • Kurt Geiger logo

The need for change

COVID has driven a shift in how people behave and retail venues are having to adapt, quickly.


Of customers fear getting coronavirus shopping at a department or grocery store


Of US consumers said they were loyal to a single retail grocery location

3 in 4

Customers have tried new stores or methods of purchasing

Safety as a differentiator

Safety and experience are quickly becoming key differentiators in getting visitors to return regularly, and spend.


If visitors do not feel safe, they will not return - which means a loss of current and future revenue to competitors


Safety and experience have become differentiators and through education, insight and operational change, it is possible to improve


Respond to a change in shopping habits - stand out from the competition and start to capture new visitors, improve brand reputation and better position for the future


Increase visitor return rates, drive omni-channel spend, improve operational efficiencies and develop a larger platform for growth

Fancy a demo? Fill out the form below and one of our product experts will be in touch.

Here's how Purple can help

Offer a secure and data compliant guest WiFi network that perfectly matches your brand

Manage every step of your visitor WiFi experience, from login methods and beautifully designed splash pages, to branding, promotions and advertising to help you drive revenue.

You can even connect with social to allow visitors to login quickly using their social media credentials.

Capture visitor data, boost your CRM records and drive spend

Our captive WiFi platform allows you to collect and store visitor data. Use the data collected to build detailed visitor profiles and personalize the in-venue experience; driving spend and increasing return rates.

Welcome your new visitors and reward those who are loyal encouraging them to return

Send your new visitors a welcome email – include a map, points of interest, opening times and important venue information – and reward your returning visitors with an SMS message that thanks them for their continued loyalty and offers a 10% off coupon if they spend in-store today.

Digital maps and Indoor navigation for hospitals

Offer route planning and digital maps to help visitors quickly navigate your venue and reduce congestion

Help your visitors get from A to B quickly and efficiently with route planning and digital maps – delivered through a responsive web application, in-venue kiosk, or an easy-to-use mobile app.

Accurately track and manage visitor occupancy in real-time

Connect hardware, such as sensors, CCTV or access points, to our enterprise-class analytics platform to collect and view live occupancy data.

Depending on the hardware you connect, you can achieve up to 98% accuracy when monitoring total occupancy numbers, ensuring overcrowding across buildings, floors or departments does not occur and that staff and visitors can maintain a safe social distance.

Publicly display your real-time occupancy data

Export the data collected via API to in-venue screens, your website or app; allowing visitors to see live occupancy throughout your venue, and make smart decisions based on the data.

Our purpose built display app can also be used for automated access control at your venue’s entry and exit points; letting visitors know the current occupancy and indicating whether it is safe or not to enter.

Get ahead of risks with occupancy and cleanliness alerts

Set up alerts that trigger when visitor numbers are getting close to capacity across a particular zone or floor, prompting you to take action to control flow.

Maintain a high level of cleanliness and improve operational efficiencies with alerts that trigger letting employees know that a changing room, bathroom or service area needs to be cleaned following set usage levels.

See exactly how your space is used and optimize to match

Understand total footfall, areas of dwell, potential bottlenecks and more through a variety of location based reports that can deliver cm accuracy, and use the data to optimize your venue.

View how space is allocated across floors and shopping departments, and compare the data to identify where space might need to be adjusted.

Better plan for the future with historic occupancy data

Access and analyze all of the data captured from a centralized reporting dashboard.

Look back at historic occupancy and compare data to identify patterns and trends, allowing you to adjust staffing and stock levels accordingly, and better plan for the future.

The visitor journey

Optimize your venue safety, improve the shopping experience and drive visitor loyalty


Satisfy safety concerns by tracking and managing occupancy and displaying live, in-store to visitors


Provide a secure and safe WiFi experience that perfectly matches your brand and helps drive revenue


Promote your loyalty scheme during login to boost sign ups and secure lifetime business


Follow-up with products online as well as the best times to visit in the future to encourage return visits


Receive feedback from your visitors on their experience and overall satisfaction


Walmart stores

Case Studies

Walmart Canada

Purple and Cisco are excited to be working with Walmart Canada to help deliver a fast, free and secure guest WiFi network to customers across more than 400 stores.

More case studies

Purple Portal Login

Please select your region below


Login now


Login now


Login now

Purple is named a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services

Access your complimentary copy of the report.

Access Now!
gartner indoor location services
Disclaimer: GARTNER® is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved.
gartner logo