Solutions
Key visitor analytics for retailers & shopping malls
Optimize your venue safety, improve the shopping experience and drive visitor loyalty
Speak to an expert
The need for change
COVID has driven a shift in how people behave and retail venues are having to adapt, quickly.
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Purple has been a fantastic partner! They are always excited to support our business objectives and quick to respond to any emails/requests we may have enabling us to deliver against our organizational goals.
Matthew Gao, Marketing Manager @ Walmart Canada -
Our experience with Purple has been seamless from the start and has provided us with valuable customer insight & data that is pivotal for our marketing outreach.
Meghan Drake, Senior Marketing Specialist @ Madison International Realty -
The Customer Success team at Purple really works with their clients to achieve the best out of their fantastic product. I have worked closely with Helen now for a number of months and in that time we’ve taken our usage of the Purple platform to the next level.
We now actively track consumer sentiment via micro surveys to track performance in key areas of the business. Not only does it enable us to react to what our customers demand, we can also use the data to act as a motivational tool with our front of house staff to deliver feedback on their daily work.
We are working on plenty of other different success plans and I look forward to seeing what they deliver!
Andrew Jones, Data & Insights Manager @ Liverpool ONE -
Purple such a lovely company to work with, they are supportive and someone is always on hand to help with any questions you may have. Frequent catch ups are had between ourselves and Purple which allow us to discover new opportunities to expand the use of the product and its offerings as well as analyse the current results.
Beth Parry, Digital Marketing Executive @ Swansway Garages -
WiFi is the source that provides us the majority of our new records.
Jhon Montañez, Relationship Marketing Analyst @ Parque Arauco Colombia -
I have always found the Purple Wifi team incredibly helpful.
Sarah Lewis, Marketing Coordinator @ Savills (Victoria Centre) -
The Customer Service is great!
Bradley Driver, Marketing Assistant @ Savills (Metrocentre)
Safety as a differentiator
Safety and experience are quickly becoming key differentiators in getting visitors to return regularly, and spend.
Risk
If visitors do not feel safe, they will not return - which means a loss of current and future revenue to competitors
Resolution
Safety and experience have become differentiators and through education, insight and operational change, it is possible to improve
Opportunity
Respond to a change in shopping habits - stand out from the competition and start to capture new visitors, improve brand reputation and better position for the future
Reward
Increase visitor return rates, drive omni-channel spend, improve operational efficiencies and develop a larger platform for growth
Fancy a demo? Fill out the form below and one of our product experts will be in touch.
Here's how Purple can help
Offer a secure and data compliant guest WiFi network that perfectly matches your brand
Manage every step of your visitor WiFi experience, from login methods and beautifully designed splash pages, to branding, promotions and advertising to help you drive revenue.
You can even connect with social to allow visitors to login quickly using their social media credentials.
Capture visitor data, boost your CRM records and drive spend
Our captive WiFi platform allows you to collect and store visitor data. Use the data collected to build detailed visitor profiles and personalize the in-venue experience; driving spend and increasing return rates.
Welcome your new visitors and reward those who are loyal encouraging them to return
Send your new visitors a welcome email – include a map, points of interest, opening times and important venue information – and reward your returning visitors with an SMS message that thanks them for their continued loyalty and offers a 10% off coupon if they spend in-store today.
Offer route planning and digital maps to help visitors quickly navigate your venue and reduce congestion
Help your visitors get from A to B quickly and efficiently with route planning and digital maps – delivered through a responsive web application, in-venue kiosk, or an easy-to-use mobile app.
Accurately track and manage visitor occupancy in real-time
Connect hardware, such as sensors, CCTV or access points, to our enterprise-class analytics platform to collect and view live occupancy data.
Depending on the hardware you connect, you can achieve up to 98% accuracy when monitoring total occupancy numbers, ensuring overcrowding across buildings, floors or departments does not occur and that staff and visitors can maintain a safe social distance.
Publicly display your real-time occupancy data
Export the data collected via API to in-venue screens, your website or app; allowing visitors to see live occupancy throughout your venue, and make smart decisions based on the data.
Our purpose built display app can also be used for automated access control at your venue’s entry and exit points; letting visitors know the current occupancy and indicating whether it is safe or not to enter.
Get ahead of risks with occupancy and cleanliness alerts
Set up alerts that trigger when visitor numbers are getting close to capacity across a particular zone or floor, prompting you to take action to control flow.
Maintain a high level of cleanliness and improve operational efficiencies with alerts that trigger letting employees know that a changing room, bathroom or service area needs to be cleaned following set usage levels.
See exactly how your space is used and optimize to match
Understand total footfall, areas of dwell, potential bottlenecks and more through a variety of location based reports that can deliver cm accuracy, and use the data to optimize your venue.
View how space is allocated across floors and shopping departments, and compare the data to identify where space might need to be adjusted.
Better plan for the future with historic occupancy data
Access and analyze all of the data captured from a centralized reporting dashboard.
Look back at historic occupancy and compare data to identify patterns and trends, allowing you to adjust staffing and stock levels accordingly, and better plan for the future.
Safety
Satisfy safety concerns by tracking and managing occupancy and displaying live, in-store to visitors
Connect
Provide a secure and safe WiFi experience that perfectly matches your brand and helps drive revenue
Loyalty
Promote your loyalty scheme during login to boost sign ups and secure lifetime business
Convenience
Follow-up with products online as well as the best times to visit in the future to encourage return visits
Valued
Receive feedback from your visitors on their experience and overall satisfaction
