Capture data though a captive WiFi portalUnderstand exactly who your customers areCollect key demographic data and behavioral insight via a captive login portal to help you better understand your customer base and build detailed customer profiles.A centralized, enterprise-class reporting dashboard means understanding the data collected such as name, date of birth, gender and contact information is quick and simple. Collect the data you wantCustom fields help you get the information you needCustom field log in forms enables you to capture any data you wish, allowing you to ask users the questions you want, enabling you to understand your customers more. Use reviews to gauge customer interactionActively encourage customers to leave reviewsUnderstand your guest's thoughts and needs within your business using Purple's TripAdvisor connector which automatically prompts reviews from previous vistiors Book a DemoWhat do our customers say?Pizza Express sort to understand who was visiting their venues and substantially grow their customer database. After implementing a social media login experience as part of a branded access journey, together with API integration, the results were of enormous value to Pizza Express.Purple data records account for over 50% of Pizza Express’ total CRM database with over 1 million emails collected and an attributed value of £5.5m.“Purple has provided a gateway for us to begin building better customer profiles.”Paul Davie Head of CRM at PizzaExpress Read MoreHow else can you use Purple? Acquire new customers Measure your Net Promoter Score Reduce WiFi help desk issues Relevant Industries Banks Bars, Restaurants & Coffee Shops Big Box Retail, Shopping Malls & Chain Stores Hotels and Hospitality Stadiums & Entertainment