Understand who your customers are

Personalizing a customers experience can have a significant impact on retention. However, efforts to engage with customers and make the most of revenue opportunities fall flat when you can’t identify who your customers are.


Capture data though a captive WiFi portal

Understand exactly who your customers are

Collect key demographic data and behavioral insight via a captive login portal to help you better understand your customer base and build detailed customer profiles.

A centralized, enterprise-class reporting dashboard means understanding the data collected such as name, date of birth, gender and contact information is quick and simple.

Location analytics

See how customers move around your venue

Enable location analytics to see how guests move around your venue. Track footfall, the most popular customer pathways and see where customers dwell, to get a complete understanding of how they are interacting with your venue.

What do our customers say?

Pizza Express sort to understand who was visiting their venues and substantially grow their customer database. After implementing a social media login experience as part of a branded access journey, together with API integration, the results were of enormous value to Pizza Express.

Purple data records account for over 50% of Pizza Express’ total CRM database with over 1 million emails collected and an attributed value of £5.5m.

“Purple has provided a gateway for us to begin building better customer profiles.”

Paul Davie
Head of CRM at PizzaExpress

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